LSC Digital approaches database development not by asking what you need, but by asking what your challenges are and collaborating on how to solve them together. We strive to help our clients maximize the value of each customer relationship by offering data-driven solutions that work.

LSC Digital’s suite of marketing database products are housed in Alterian, SQL Server and MS Visual Studio and offer a sophisticated system with an easy to use interface that puts the power of anyone’s data on their desktop. In addition to the interface, LSC Digital provides 30+ marketing reports that cover everything – from ROI campaign analysis, Lifetime Value (LTV), channel reporting and key word results.

The ability to react quickly to changes in customer habits and understanding those factors that caused them is what LSC Digital offers. LSC Digital has an analytical database platform developed with common fields for most of our clients to solve for one variable – increasing customer engagement and fueling new acquisitions.

Measure ROI
Build a 360° view or profile of your customer based on all the information available:

• Customer transactional data
• Customer demographics and lifestyle
• Modeled Characteristics (LTV, Channel Analysis)
• Customer Origination Information (DM Sold, Website, Email, Keyword, Multiple)

The customer profile is the roadmap for success. Our Alterian interface offers fast answers to every marketing question. Our predefined marketing reports, data enhancement overlays and campaign match-back reports provide all the information needed to make educated and accurate marketing decisions.

Marketing Analysis & Insight
The ability to drive sales and reduce spend is the primary justification for the marketing team’s existence. LSC Digital’s marketing platform will help rank each customer group based on their projected lifetime value. These rankings are used to classify customers with the highest propensity to purchase, subscribe, enroll, etc. In many cases, the rankings are used to identify the best candidates for specialized offers and campaigns.

Targeted Customer Engagement
Targeting the right offer to the right customer through the right channel is database marketing. Some customers should receive all promotions (these are your high value customers) while other should receive few or no offers (these are your low value customers). Using e-mail and telemarketing to target lower value customers is a great technique for managing costs.

Campaign Execution

LSC Digital's marketing platform maximizes the effectiveness of all mail, e-mail, search and banner ad campaigns. This enhanced decision making tool will improve the way in which customers and leads are selected because they are based on your ROI guidelines. The cycle of market, analyze and react is a reality that is measured in sales, customer loyalty and customer engagement.

To learn more, call Joe McCluskey, Senior Vice President, (203) 791-4112 or email at jmccluskey@listservices.com.