E-mail Services

We are capable of handling many different types of email campaigns, from single stage to complex multi-stage efforts.  Our customer contact strategies are simple and effective. We build on existing knowledge and strive to deliver campaigns, which will be more engaging and more targeted to the recipient, which drives response, interest and tangible results.  Repeat campaigns can be automated.

We measure the total revenue generated per individual email marketing campaigns, and we can do it in real time. We provide reporting for both the order/SKU level and page-view/exit page-view level, and integrated sales per email delivered.

LSC Digital can perform a full audit of e-mail deliverability, including content, list development & management, message content, sender reputation, accreditation and authentication, ISP relations, CAN-SPAM act compliance, and delivery parameters.

Read more about e-mail deployment.

LSC Digital website reengagement technology gives our clients the ability to identify email subscribers (both customers and prospects who have already provided their email address) each time they visit the company website. Once they leave the website our clients can then send them emails about current specials being run or that provide additional information on the specific products/services they were viewing on the site.

Results for website reengagement emails generally exceed those of standard campaign messages by as much as 10 times — with results measured by revenue generated from online orders. For ecommerce companies using this reengagement technology, the open rates consistently exceed 50% on reengagement emails. The process can be fully automated and often provides a significant, untapped, revenue stream.

Read more about website reengagement.

E-mail Append is the most effective means of increasing the e-mail address coverage in your house file database. The process matches your customer postal record with an e-mail address record. We provide the most favorable number of matches while remaining 100% Can-Spam complaint.

Key Benefits:

  • Add an average of 20% new e-mail address to your existing customer database
  • Fast turn around – the entire process is completed in 2 weeks or less
  • You pay only for verified deliverable e-mail addresses – not on file input

Read more about E-Append.

E-CoA technology finds updates for up to 15+% of the bouncing or inactive e-mail addresses in your file. These results can be doubled in year one through quarterly processing.

LSC Digital offers unparalleled match rates and data accuracy because of our proprietary internal database, our multi-partner approach to data sourcing, and our list hygiene and scrubbing processes.

Many times e-mail marketers find themselves in the predicament of not being able to get their e-mail communicationdelivered due to an ISP (internet service provider) blocking their delivery.

The ISP gatekeepers monitor all bulk traffic delivered to their sites very closely, always looking for potential spammers. Symptoms for spammers range from high bounce rates to high spam complaints. One way to reduce the risk on being blocked is to always utilize a combination of deployment techniques for new names that can include running a permission pass verifying the relationship and asking to be white-listed.

What can a better
e-mail strategy do for your company?

Read up on our clients' success!

Case Study: DRTV & E-mail
Case Study: Publishing & E-mail
Case Study: Retail & E-mail

More on E-mail Marketing Services

6 Ways to Improve Open Rates


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VT/NH Marketing Group