You will be hard pressed to find a day when Google is not trending in the marketing world. With Google’s algorithms and updates at the forefront of the SEO world, it just makes sense to use Chrome, Google’s browser, to optimize SEO capabilities. This week we read SEMRush’s Best SEO Chrome Extensions from Ross Tavendale. Here are our picks for […]
Online relationships are complicated – no, not the ones you find on Tinder. Online business relationships are complicated. Influencer B2B relationships need to go beyond a one-time engagement to become something valuable. According to Top Rank Marketing, there are three characteristics of an effective B2B influencer partnership: the fit factor, foundational trust and commitment to collaboration. Here are our tips […]
Social media is an integral part of marketing in 2019. With consumers and businesses tied to various accounts across multiple platforms, the sky is the limit when it comes to reaching new audiences. This week we read 80+ New Social Media Marketing Statistics for B2B Marketers which reported that only 56% of businesses use social media to grow business partnerships. […]
Your business establishes an online presence with meticulous keyword research and a target audience in mind. Over the first year, your SEO traffic grows rapidly, but then the growth rate decreases and your SEO traffic plateaus. What now? Update Content Regularly Compare your site to a competitor: who has more quality content and pages available? Set a realistic goal for […]
LSC Digital’s David Clemen, Vice President of Digital Operations, discusses the latest on social media algorithms and how to optimize reach and engagement across five key business platforms. Facebook, Twitter, LinkedIn, Instagram and YouTube have proven methodology behind them, driving revenue to your business. While other platforms exist like Snapchat and Tik Tok, these five are the largest and offer […]