Are Outbound Links Important for SEO?

Are Outbound Links Important for SEO?

We covered the importance of interlinks and backlinks, but what about outbound links? Do they hold the same weight in regards to SEO? According to an article on Search Engine Journal, Google’s John Mueller avoided addressing whether they help or hurt SEO. Before Google was leading the search engine pack, SEO algorithms used outbound links to generate a “hub score.” […]

Free Ways to Improve Your Email Marketing Campaigns

Free Ways to Improve Your Email Marketing Campaigns

Even when an email marketing campaign is performing well, there are always ways to improve. When campaigns begin to plateau, marketers must begin testing to see which adjustments can improve performance. Believe it or not, the tiniest changes can improve results. These tiny changes involve close attention to elements already in place in your campaign. These changes can yield higher […]

Acoustic Navigational and User Interface Updates

Acoustic Navigational and User Interface Updates

On July 15, 2019 in a highly anticipated announcement, IBM Watson Marketing revealed its new brand name. Acoustic will still utilize Watson technology, but will offer campaign automation with new and improved services updating weekly every Tuesday. The open platform will also allow marketers to integrate other tools into the platform. So far, the first few changes to the program […]

Tips for Reaching the Millennial Market

Tips for Reaching the Millennial Market

In a study conducted by Deloitte, millennials overall have a negative opinion of businesses. Millennials get the impression that a self-serving agenda overpowers any intentions to improve society, the environment or the lives of employees. Millennials are one of three generations contributing to the current economy. Baby boomers, generation x and millennials occupy the current market. In the competitive marketing […]

What is Structured Data and Why is it Important?

What is Structured Data and Why is it Important?

Vice President of Digital Marketing, David Clemen, briefly discussed structured data and schema in “The SEO Recommendations that Matter the Most,” but what is it and why is it important? Structured data is code written in a specific order and format so the search engine can read it. Basically, it identifies the most important parts of a website and content. […]

How does LSC Digital Use Multichannel Marketing?

How does LSC Digital Use Multichannel Marketing?

On Monday, July 1, the teams at LSC Digital and List Services gathered for a presentation about Multichannel Marketing by Nicole Conte of LSC Digital. Multichannel marketing combines List Services’ traditional, direct mail tactics with LSC Digital’s online marketing tools. This creates an effective campaign across traditional and digital channels. What is Multichannel Marketing? Multichannel marketing is the blending of […]

4 Tips for Content Syndication on Social Media

4 Tips for Content Syndication on Social Media

Backlinks can improve a website’s SEO, but earning the quality backlinks that matter takes work. The most accessible way to earn backlinks is through content syndication via social media. According to Search Engine Journal, “Content syndication is when third-party sites republish content that originally appeared elsewhere, such as your company’s blog.” Not only does this put content in front of […]