Is All Data Created Equal?

Is All Data Created Equal?

The LSC Digital team hosted a webinar about data growth and management on Thursday September 19. As always, we live tweeted the webinar and made appropriate use of this GIF: Is ALL data created equal? #LSCWebinar pic.twitter.com/j4ic4SLlkO — LSC Digital (@LSC_Digital) September 19, 2019 Sure, we know that not all data is created equal, but why? What makes data bad? […]

What is Voice Search? Is My Site Ready for that SEO Shift?

What is Voice Search? Is My Site Ready for that SEO Shift?

The internet provided the world at our fingertips. With touch screens, that statement became literal as search engines like Google rose to dominate the technology industry. But the future will bring the world to our voice command as voice recognition and voice-activated digital assistants become commonplace in offices and houses. According to a Forbes article from 2018, voice search was […]

SEO vs. PPC: Does Mobile Matter?

SEO vs. PPC: Does Mobile Matter?

Is your phone in your hand right now? In your pocket? Are you reading this on your phone screen? It’s no doubt that smartphones changed the way we consume news, media and entertainment. However, has the need for mobile-friendly websites diminished? Will mobile content in SEO hold a candle to PPC and other paid search campaigns? Google Indexing When we […]

Breaking Down the Google SERP

Breaking Down the Google SERP

The Google SERP (search engine results page) has seen changes over the last few years. Ads appear differently and knowledge panels give instant answers. A website’s ranking within the SERP could impact CTR and organic traffic. However, will organic ranking alone be enough to generate traffic? Today’s Google SERP reveals the answer. “Above the Fold” “Above the fold” is a […]