The end of the decade: 2019 was a big year for marketers. The LSC Digital team took notice! From Google’s vast expanse to agency best business practices, our team had a lot to think about and take in. Bob, Andrea and myself (Marcella) got together gathered our top marketing moments from 2019. Here’s what kept the team on our toes: […]
It’s no question that content quality is the most significant factor in determining SEO ranking. In fact, the EAT model sets the groundwork for creating and determining high quality content alone. But let’s not neglect the work behind the scenes. Smart, efficient web development and a keen attention to technical operations can improve SEO ranking by simply ensuring site speed […]
In 2019, with Google’s dominance of the search engine landscape, SEO really refers to Google optimization. With Google’s latest algorithm update, BERT, it begged the question “can search engine marketers optimize for BERT?” The truth is – no, there’s no way to optimize for BERT. However, search engine marketers can use the EAT formula to create high quality content. What […]