About Us

Founded in 1979 in Bethel Connecticut, LSC began as a direct marketing and list company. Later, in 2007, due to the increasing influence of digital life LSC Digital was created to become the Digital Agency and Database services we pride ourselves on today. Our customers have come to rely on our honest assessments and focused recommendations to improve their business. With continued investment into our agency we aim to grow and provide the same service that our clients have come to expect.

Leadership

Joe McCluskey

President and CEO

The guy that’s always thinking about the next product or service, Joe McCluskey is a self-proclaimed marketing strategist who practically grew up living and breathing all things marketing. He prides himself on saving his clients time. Joe has experience supporting some of the largest insurance, financial, retail and technology companies – executing complex strategies to achieve direct and digital marketing goals. Joe loves coaching his kids’ sports and is equally crazy about golf, travel and new adventures.

Tom Hewitt

CFO/COO

Proven business analytics and financial leader with experience at big pharmaceutical companies like Pfizer, Tom brings a wealth of knowledge and experience to LSC Digital’s operations. Tom has a diverse and broad business background, including senior roles in marketing and commercial development, finance and business development. At LSC Digital, Tom wears many hats including CFO, COO, Culture/Vision and Talent Development lead and many, many more. When he’s not juggling work, he’s just juggling. Period.

Michelle Mora

Vice President, Digital Marketing Services

Driven by helping clients and internal stakeholders solve business challenges during her 25-year marketing career, Michelle has specialized in digital marketing, CRM, and branding. Her experience spans across many industries and many channels, including email, social, SEM/SEO, website development, online advertising, influencer marketing, video production, TV, and experiential marketing.

When she’s not leading digital marketing at LSC Digital, Michelle enjoys playing tennis, traveling and watching her kids play sports. Michelle also serves on the Board of two local non-profit organizations.

Kate McCall

Director of Data Acquisition

Passionate about driving ROI and helping clients, Kate fulfills data needs at LSC Digital. Using her diverse on and offline marketing experiences, Kate assesses client needs and creates strategies through third part acquisition campaigns and enhancing current customer CRMs. Also an expert multi-tasker, Kate is the mother of 4 children and loves being outdoors, watching her kids’ soccer games and making every moment count.

Our Team

Chris Kennedy

Marketing

Chris has over 30 years of marketing experience in a variety of industries: publishing, financial services, and advertising, communications, and direct/database marketing. Chris is a New York-born-and-bred Northerner who married a life-long Southerner to move to the Northern-most part of our Southern-most state.  He and his wife share their lives with two far-flung children, one son-in-law, and two grandsons.

James Stevens

Marketing Database DBA/Production Specialist

James designs, maintains and troubleshoots complex processed for client database update projects. Experienced in streamlining and automating data file processing, James designs custom programs for importing, exporting and cleaning client data files. Did you know he plays the saxophone too?

Tara Gurecki

Senior Account Manager

Responsible for project management and oversight, Tara brings over 20 years of direct mail and database marketing experience to the LSC Digital team. Tara works closely with senior management and partners to plan, budget and document all aspects of specific projects, from maintaining internal documentation for reporting to managing client relationships and expectations. An avid NY Mets fan, Tara and her daughter try to go to as many games as possible every season.

Eileen Altland

Marketing Account Manager

With 15 years of experience in the direct mail industry, Eileen is LSC Digital’s liason between clients and teams to ensure successful delivery of direct marketing campaigns and other project needs. Over time Eileen has helped develop relationships with clients based on trust and dedication of our team. A lifetime piano player, Eileen can play songs by ear and studied piano through college.

Nick Nieves

Sales and Marketing Analyst

Nick handles the database hygiene and assists with data brokerage at LSC Digital, keeping track of Salesforce and assisting with all the team’s sales and marketing. Nick brings fresh eyes to our lead generation and research efforts. Nick graduated from Iona College in 2019 with a degree in marketing. Fun fact, Nick’s favorite sport is hockey and he’s a big Rangers fan.

Advisors

Edward Mallin

Senior Adviser

Ed brings 35 years of direct marketing and marketing services experience to the LSC Digital team. Having senior executive and leadership experiences across various industries, including serving as President of the Services Group at a publicly traded information and marketing services company, Ed brings executive level expertise and oversight to the team. Ed has been the strategic consultant and advisor to LSC and LSC Digital since 2011. He has been awarded the New York Univeristy Silver Apple Award for Achievement in Direct Marketing. Unfortunately, Ed was a little camera shy.