How Can Small Businesses Respond to Crisis?

How Can Small Businesses Respond to Crisis?

We’re living in interesting times to say the least, and now more than ever it’s important to support small, local businesses. Small businesses with limited resources must take measures to inform their customers and the public about their policies, hours and changes during times like these. How can they stay current and communicate quickly with customers? Google My Business According […]

AI in Marketing: Then and Now

AI in Marketing: Then and Now

Robots are literally taking over the world. Not actually – although today’s emphasis on efficiency indicates that we probably aren’t too far from the robot apocalypse. For the time being, advancements in Artificial Intelligence have been sweeping industries, from cars that can park themselves to email lists that segment themselves and send emails accordingly. But where did AI first find […]

LinkedIn Advertising: Who Could Benefit?

LinkedIn Advertising: Who Could Benefit?

Are you looking for a new job? Chances are if you’re a professional, or pre-professional individual interested in entering the workforce, you created a profile on LinkedIn. As of 2020, LinkedIn has over 575 million users with over 260 million active monthly users. Over 150 million of those users live in the United States. While those numbers are impressive, LinkedIn […]

LSC Digital Marketing Glossary

LSC Digital Marketing Glossary

We marketers learn new lingo every day. Ever-changing trends, technology and methods can make your marketing education from five years ago nearly obsolete. As digital marketing changes, we adapt! Check back here for the latest terms and additions to the digital marketing lexicon. Email Marketing Terms | Data Terms | Digital Marketing Terms | SEO Terms | Search Engine Terms […]

How to Improve Your Site Speed and Rank Higher

How to Improve Your Site Speed and Rank Higher

It’s no question that content quality is the most significant factor in determining SEO ranking. In fact, the EAT model sets the groundwork for creating and determining high quality content alone. But let’s not neglect the work behind the scenes. Smart, efficient web development and a keen attention to technical operations can improve SEO ranking by simply ensuring site speed […]

The Three Most Important Tips for Using EAT

The Three Most Important Tips for Using EAT

In 2019, with Google’s dominance of the search engine landscape, SEO really refers to Google optimization. With Google’s latest algorithm update, BERT, it begged the question “can search engine marketers optimize for BERT?” The truth is – no, there’s no way to optimize for BERT. However, search engine marketers can use the EAT formula to create high quality content. What […]