Author: Marcella Micillo

The Golden Hound eats with the kitten.

The Three Most Important Tips for Using EAT

In 2019, with Google’s dominance of the search engine landscape, SEO really refers to Google optimization. With Google’s latest algorithm update, BERT, it begged the question “can search engine marketers optimize for BERT?” The truth is – no, there’s no way to optimize for BERT. However, search engine marketers can use the EAT formula to…
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December 4, 2019 0
tug of war competition

Google’s Becoming a Content Competitor, but This Isn’t New

In 2019 we’ve seen some drastic changes in Google’s traffic, mostly in the form of zero click searches. These searches keep people on Google’s SERP (instead of following a link to a site) due to featured snippets and “position zero” content Google populates with externally sourced information. After issues regarding song lyrics and Genius, Google…
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November 18, 2019 0
voice search alexa assistant echo

BERT is Here to Shake Up Voice Search

I know, I know, you’re probably sick of hearing about BERT. Google announced the update in late October. LSC Digital just held a webinar on the update, but there’s more to look at mostly when it comes to voice search. This is particularly important as 2020 is predicted to be the year of voice search…
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November 13, 2019 0
Woman with Magnifying Glass and Flags

BERT: Google’s Latest Search Algorithm to Better Understand Natural Language

Google’s ability to deliver relevant searches has made another advancement with BERT, the latest machine-learning algorithm update to Google. Since RankBrain launched in 2015, Google has not made a language-based algorithm update until now. BERT officially launched in October 2019, but the algorithm has been in the works since at least 2018. David Clemen, VP…
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November 8, 2019 0
search google bert algorithm

What is BERT and what will it do for my website?

If you’re a sesame street fan, you know Bert. He likes oatmeal, pigeons and bottle caps. Unfortunately, Google’s BERT is nothing like our grumpy and lovable friend. The BERT update, introduced in October 2019, will impact ranking for 1 in 10 of all search queries. Google considers this the largest search system update since the…
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October 28, 2019 1
competition boxing bing google

Search Engine Marketing on Bing vs. Google

Bing is the second most used search engine for searches within the United States. In context, it occupies 1.42% of the entire search engine landscape while Google occupies 94.15%. While Google has been in hot water lately, it still dominates the search market with over 5.6 billion searches done per day. Both Google and Bing…
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October 24, 2019 0

Case Study: Where Does Data Fit in the Campaign to Sales Process?

At the end of the day, all campaigns are looking to drive some sort of conversion. Purchasing a product. Downloading an asset. After all this talk about data management and the importance of high quality data, where does this fit in your company’s cycle? Campaign to Sales Process Data drives the campaign to sales process.…
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October 16, 2019 0
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Digital Marketing Definitions You Probably Have Been Misusing

We caught you red handed didn’t we? It’s okay. In this digital age of endless lingo and constantly evolving technology, it’s easy to misunderstand industry jargon. We’re here to clear that up. SERP – Search Engine Results Page This is the page that populates after making a search in a search engine. It could have…
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October 8, 2019 1

Data Integration Challenges and Solutions

According to IBM, “data integration is the combination of technical and business processes used to combine data from disparate sources into meaningful and valuable information.” After understanding data ownership and developing a data maintenance program, you are now able to integrate your data into your CRM (customer relationship management) program and use that data to…
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October 8, 2019 0
Dog on Motorcycle

Does Throttling Impact Deliverability?

The LSC Digital team covered email settings in a video, including Send Time Optimization and throttling. Throttling, the act of limiting the amount of emails sent per hour, is a common practice used in email marketing campaigns, but what does this do for deliverability? Why Throttle? Throttling is key to a process called IP warming.…
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October 4, 2019 0