Author: Marcella Micillo

Case Study: Where Does Data Fit in the Campaign to Sales Process?

At the end of the day, all campaigns are looking to drive some sort of conversion. Purchasing a product. Downloading an asset. After all this talk about data management and the importance of high quality data, where does this fit in your company’s cycle? Campaign to Sales Process Data drives the campaign to sales process.…
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October 16, 2019 0

Digital Marketing Definitions You Probably Have Been Misusing

We caught you red handed didn’t we? It’s okay. In this digital age of endless lingo and constantly evolving technology, it’s easy to misunderstand industry jargon. We’re here to clear that up. SERP – Search Engine Results Page This is the page that populates after making a search in a search engine. It could have…
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October 8, 2019 0

Data Integration Challenges and Solutions

According to IBM, “data integration is the combination of technical and business processes used to combine data from disparate sources into meaningful and valuable information.” After understanding data ownership and developing a data maintenance program, you are now able to integrate your data into your CRM (customer relationship management) program and use that data to…
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October 8, 2019 0

Does Throttling Impact Deliverability?

The LSC Digital team covered email settings in a video, including Send Time Optimization and throttling. Throttling, the act of limiting the amount of emails sent per hour, is a common practice used in email marketing campaigns, but what does this do for deliverability? Why Throttle? Throttling is key to a process called IP warming.…
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October 4, 2019 0

Is All Data Created Equal?

The LSC Digital team hosted a webinar about data growth and management on Thursday September 19. As always, we live tweeted the webinar and made appropriate use of this GIF: Is ALL data created equal? #LSCWebinar pic.twitter.com/j4ic4SLlkO — LSC Digital (@LSC_Digital) September 19, 2019 Sure, we know that not all data is created equal, but…
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September 26, 2019 0

Fueling Your Growth with Accurate Data and Smart Data Management

Did you know that 90% of all data was created in the last two years? Data is crucial to business, and this growth requires a need for more data management. Without a data management problem, it’s easy for a business to let data go into disarray and subsequently drown. Thankfully, Kate McCall, head of data…
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September 20, 2019 0

What is Voice Search? Is My Site Ready for that SEO Shift?

The internet provided the world at our fingertips. With touch screens, that statement became literal as search engines like Google rose to dominate the technology industry. But the future will bring the world to our voice command as voice recognition and voice-activated digital assistants become commonplace in offices and houses. According to a Forbes article…
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September 18, 2019 0

SEO vs. PPC: Does Mobile Matter?

Is your phone in your hand right now? In your pocket? Are you reading this on your phone screen? It’s no doubt that smartphones changed the way we consume news, media and entertainment. However, has the need for mobile-friendly websites diminished? Will mobile content in SEO hold a candle to PPC and other paid search…
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September 16, 2019 0

Zero Click Search Results: What’s Going On?

The increase in zero click search results has negatively impacted web traffic. According to an article on Odysys, this is hurting the hospitality industry as “above the fold” results are paid search ads and Google’s own content. What else is contributing to the increase in zero click search results? What are Zero Click Searches? Zero…
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September 10, 2019 0

Breaking Down the Google SERP

The Google SERP (search engine results page) has seen changes over the last few years. Ads appear differently and knowledge panels give instant answers. A website’s ranking within the SERP could impact CTR and organic traffic. However, will organic ranking alone be enough to generate traffic? Today’s Google SERP reveals the answer. “Above the Fold”…
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September 5, 2019 0