Author: Marcella Micillo

How to Transition Your Online Presence During the Mass Move to Mobile

All signs are pointing to increased mobile use. According to eMarketer, mobile media consumption surpassed TV media consumption in 2019 and will continue to do so until about 2021. The move to mobile gains momentum and urgency as Google’s indexing, as of July 1,2019, will prioritize mobile results. Tapping into the mobile world can increase…
Read more

June 10, 2019 0

How to Import and Update a Database Using Acoustic (formerly IBM Watson Campaign Automation)

What is a good email campaign without the right list of contacts? Our digital marketing experts work with Acoustic (formerly IBM Watson Campaign Automation) to create, execute and report on email marketing campaigns. This tutorial from our expert team illustrates taking the initial steps before drafting the first email: importing and updating your database. A…
Read more

June 5, 2019 4

Top SEO Extensions for Google Chrome

You will be hard pressed to find a day when Google is not trending in the marketing world. With Google’s algorithms and updates at the forefront of the SEO world, it just makes sense to use Chrome, Google’s browser, to optimize SEO capabilities. This week we read SEMRush’s Best SEO Chrome Extensions from Ross Tavendale.…
Read more

May 31, 2019 0

Building Online Credentials for a Valuable Business Relationship

Online relationships are complicated – no, not the ones you find on Tinder. Online business relationships are complicated. Influencer B2B relationships need to go beyond a one-time engagement to become something valuable. According to Top Rank Marketing, there are three characteristics of an effective B2B influencer partnership: the fit factor, foundational trust and commitment to…
Read more

May 30, 2019 0

Can Social Media be the Key to Growing B2B Partnerships?

Social media is an integral part of marketing in 2019. With consumers and businesses tied to various accounts across multiple platforms, the sky is the limit when it comes to reaching new audiences. This week we read 80+ New Social Media Marketing Statistics for B2B Marketers which reported that only 56% of businesses use social…
Read more

May 23, 2019 0

5 Ways to Increase Your SEO Traffic

Your business establishes an online presence with meticulous keyword research and a target audience in mind. Over the first year, your SEO traffic grows rapidly, but then the growth rate decreases and your SEO traffic plateaus. What now? Update Content Regularly Compare your site to a competitor: who has more quality content and pages available?…
Read more

May 22, 2019 0

What You Need to Know About the Social Media Algorithms in 2019

LSC Digital’s David Clemen, Vice President of Digital Operations, discusses the latest on social media algorithms and how to optimize reach and engagement across five key business platforms. Facebook, Twitter, LinkedIn, Instagram and YouTube have proven methodology behind them, driving revenue to your business. While other platforms exist like Snapchat and Tik Tok, these five…
Read more

May 17, 2019 7