Can Social Media be the Key to Growing B2B Partnerships?
Social media is an integral part of marketing in 2019. With consumers and businesses tied to various accounts across multiple platforms, the sky is the limit when it comes to reaching new audiences. This week we read 80+ New Social Media Marketing Statistics for B2B Marketers which reported that only 56% of businesses use social media to grow business partnerships.
Using statistics from this report and information from LSC Digital’s latest webinar (available to view and download here), here are our takeaways for growing your B2B marketing through social media.
Use Facebook and LinkedIn
B2B marketers find the most success using Facebook and LinkedIn over other social media platforms. LSC Digital’s Vice President of Digital Marketing, David Clemen, encourages Facebook users to engage not only with followers but other businesses with lengthy, meaningful comments that foster authentic conversations.
Upload Native Content
Across all platforms, native content is preferred by the algorithm. Native content is directly uploaded to the site instead of linked through other websites or platforms. Right now, 45% of B2B marketers use Facebook native video and 21% of B2B marketers use LinkedIn native video.
Recognize LinkedIn’s Potential
Content has potential to go viral on LinkedIn after being shared beyond a second-degree connection. In LSC Digital’s latest webinar, David Clemen illustrates the importance of building a relevant network so content can reach the right people and go viral through shares. Tagging people and organizations mentioned in posts also helps with organic search presence.
Put your best foot forward and engage with other businesses by tagging, liking, commenting, and sharing content. Platforms like Facebook prefer longer comments because it indicates additional insight and interest in starting a conversation. Don’t just like and share, add your own input.
While social media is always growing, developing strategies geared for B2B engagement is key. The days of throwing spaghetti against the wall are over. Put forth a video plan, be active on social media and be selective in what you share.