Do you love scrolling through YouTube for product reviews? Are you reading about the next best fashion trend? Congratulations, you already know about content marketing. This organic marketing technique is both cost effective and trustworthy. According to the Content Marketing Institute, 87% of B2B buyers find content marketing trustworthy, even more so when it comes…
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An A/B Test can determine which version of an email will perform the best based on metrics you outline. In LSC Digital’s “Test for Success” webinar, David Clemen, Vice President of Digital Operations, recommended A/B Testing for quick results. If your emails are not generating a ton of traffic, this method is ideal. Setting Up…
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Nobody’s perfect, and sometimes email marketers can slip up too. Thankfully, we found ways make sure these common mistakes are reversible. In Acoustic, we noticed that it’s easy to make certain mistakes and it’s even easier to fix them. Here are some of the most common mistakes and easy ways to fix them. Accidentally Unsubscribe…
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If you thought your work was over after sending your mailing, think again! After sending a mailing, email marketers need to know how it performed in order to assess the effectiveness. Did contacts respond in a way that aligns with your campaign’s goals? Did your newsletter cover topics that you audience enjoys? You can learn…
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PPC (pay-per-click) text ads are the gateway to further connections through online advertising. This type of ad is often a first touchpoint individuals have with a brand. The PPC campaign’s main goal is to drive traffic to the website through clicks on a text ad. Though this type of ad is most popular for beginners,…
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Google is updating it’s featured snippet function to understand which queries require the freshest content. According to an article by Search Engine Journal, this function will not only allow Google to better understand where rich snippets are on a website, but it will also remove featured snippet content that is outdated and irrelevant. So, how…
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Using Google Ads’ display ad services effectively helps businesses promote products or raise awareness. Their ads show across Google’s vast display network, targeting audiences that advertisers outline. However, ad blindness can effect even the best brands when the same creative circulates without engagement. What is Ad Blindness? Ad blindness occurs when visitors subconsciously start ignoring…
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We covered the importance of interlinks and backlinks, but what about outbound links? Do they hold the same weight in regards to SEO? According to an article on Search Engine Journal, Google’s John Mueller avoided addressing whether they help or hurt SEO. Before Google was leading the search engine pack, SEO algorithms used outbound links…
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Even when an email marketing campaign is performing well, there are always ways to improve. When campaigns begin to plateau, marketers must begin testing to see which adjustments can improve performance. Believe it or not, the tiniest changes can improve results. These tiny changes involve close attention to elements already in place in your campaign.…
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On July 15, 2019 in a highly anticipated announcement, IBM Watson Marketing revealed its new brand name. Acoustic will still utilize Watson technology, but will offer campaign automation with new and improved services updating weekly every Tuesday. The open platform will also allow marketers to integrate other tools into the platform. So far, the first…
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