How Can Small Businesses Respond to Crisis?

How Can Small Businesses Respond to Crisis?

We’re living in interesting times to say the least, and now more than ever it’s important to support small, local businesses. Small businesses with limited resources must take measures to inform their customers and the public about their policies, hours and changes during times like these. How can they stay current and communicate quickly with customers? Google My Business According […]

A Month Without Google

A Month Without Google

Data breaches and individual privacy dominated the headlines of 2018 and 2019, and public trust in Silicon Valley tech companies was and still is at an all time low. Google is one of the most dominant if not the dominant tech company in the United States. As a result, all Americans engage with some of their products. I wanted to […]

Step-by-Step Guide to Write SEO Articles that Rank

Step-by-Step Guide to Write SEO Articles that Rank

The content marketing picture begins with a highly relevant, well-researched keywords, but where do those keywords come from. Keyword research. But what does keyword research entail? This labor intensive process seems tedious, but once you identify your focused keywords your articles will generate more traffic. But this requires doing in-depth research. In other words, going to the gym for 10 […]

AI in Marketing: Then and Now

AI in Marketing: Then and Now

Robots are literally taking over the world. Not actually – although today’s emphasis on efficiency indicates that we probably aren’t too far from the robot apocalypse. For the time being, advancements in Artificial Intelligence have been sweeping industries, from cars that can park themselves to email lists that segment themselves and send emails accordingly. But where did AI first find […]

LinkedIn Advertising: Who Could Benefit?

LinkedIn Advertising: Who Could Benefit?

Are you looking for a new job? Chances are if you’re a professional, or pre-professional individual interested in entering the workforce, you created a profile on LinkedIn. As of 2020, LinkedIn has over 575 million users with over 260 million active monthly users. Over 150 million of those users live in the United States. While those numbers are impressive, LinkedIn […]

Steps of a Raw Recipient Data Export via API

Steps of a Raw Recipient Data Export via API

Email marketing platforms, like Acoustic Campaign, provide basic reporting data in the reports tab. However, when reporting contact data from multiple campaigns, it’s best to use a Raw Recipient API. Learn how to get contact data from your email campaigns using this step-by-step guide. How to Run an API Open API Harness File Select “Login” from the API dropdown Select […]

LSC Digital Marketing Glossary

LSC Digital Marketing Glossary

We marketers learn new lingo every day. Ever-changing trends, technology and methods can make your marketing education from five years ago nearly obsolete. As digital marketing changes, we adapt! Check back here for the latest terms and additions to the digital marketing lexicon. Email Marketing Terms | Data Terms | Digital Marketing Terms | SEO Terms | Search Engine Terms […]