In 2019 we’ve seen some drastic changes in Google’s traffic, mostly in the form of zero click searches. These searches keep people on Google’s SERP (instead of following a link to a site) due to featured snippets and “position zero” content Google populates with externally sourced information. After issues regarding song lyrics and Genius, Google…
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Do you love scrolling through YouTube for product reviews? Are you reading about the next best fashion trend? Congratulations, you already know about content marketing. This organic marketing technique is both cost effective and trustworthy. According to the Content Marketing Institute, 87% of B2B buyers find content marketing trustworthy, even more so when it comes…
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Google is updating it’s featured snippet function to understand which queries require the freshest content. According to an article by Search Engine Journal, this function will not only allow Google to better understand where rich snippets are on a website, but it will also remove featured snippet content that is outdated and irrelevant. So, how…
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In a study conducted by Deloitte, millennials overall have a negative opinion of businesses. Millennials get the impression that a self-serving agenda overpowers any intentions to improve society, the environment or the lives of employees. Millennials are one of three generations contributing to the current economy. Baby boomers, generation x and millennials occupy the current…
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Backlinks can improve a website’s SEO, but earning the quality backlinks that matter takes work. The most accessible way to earn backlinks is through content syndication via social media. According to Search Engine Journal, “Content syndication is when third-party sites republish content that originally appeared elsewhere, such as your company’s blog.” Not only does this…
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