Category: Display Advertising

Using Google Ads to Avoid Ad Blindness

Using Google Ads’ display ad services effectively helps businesses promote products or raise awareness. Their ads show across Google’s vast display network, targeting audiences that advertisers outline. However, ad blindness can effect even the best brands when the same creative circulates without engagement. What is Ad Blindness? Ad blindness occurs when visitors subconsciously start ignoring…
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August 1, 2019 0
Display Ads Tips and Tricks

Tips for Improving Your Display and Paid Search Ads

If you’re a business on the web there’s a chance you are using Google Ads and Bing Ads. Not only do these tools allow businesses to control budget, but these tools also come with internal analytics tools and management systems. With all this in mind, how should you maximize the effectiveness of your ad campaign?…
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July 18, 2019 0

Tips for Reaching the Millennial Market

In a study conducted by Deloitte, millennials overall have a negative opinion of businesses. Millennials get the impression that a self-serving agenda overpowers any intentions to improve society, the environment or the lives of employees. Millennials are one of three generations contributing to the current economy. Baby boomers, generation x and millennials occupy the current…
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July 16, 2019 0

How does LSC Digital Use Multichannel Marketing?

On Monday, July 1, the teams at LSC Digital and List Services gathered for a presentation about Multichannel Marketing by Nicole Conte of LSC Digital. Multichannel marketing combines List Services’ traditional, direct mail tactics with LSC Digital’s online marketing tools. This creates an effective campaign across traditional and digital channels. What is Multichannel Marketing? Multichannel…
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July 10, 2019 0
Test for success email, landing page, ads

Test for Success: Tips for Testing Emails, Display Ads and Landing Pages

If at first your messages don’t succeed, try testing. Throwing spaghetti against the wall can harm your campaign’s ROI, so the best thing to do is test multiple messages and tactics to see which ones stick before throwing them out to your audience. The extra steps involved are designed to improve results from email campaigns,…
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June 28, 2019 6