Steps of a Raw Recipient Data Export via API

Steps of a Raw Recipient Data Export via API

Email marketing platforms, like Acoustic Campaign, provide basic reporting data in the reports tab. However, when reporting contact data from multiple campaigns, it’s best to use a Raw Recipient API. Learn how to get contact data from your email campaigns using this step-by-step guide. How to Run an API Open API Harness File Select “Login” from the API dropdown Select […]

Does Throttling Impact Deliverability?

Does Throttling Impact Deliverability?

The LSC Digital team covered email settings in a video, including Send Time Optimization and throttling. Throttling, the act of limiting the amount of emails sent per hour, is a common practice used in email marketing campaigns, but what does this do for deliverability? Why Throttle? Throttling is key to a process called IP warming. According to SendGrid, “IP warming […]

Why You Should Use Performance Insights in Acoustic

Why You Should Use Performance Insights in Acoustic

Sometimes single mailing and multiple mailing reports don’t give you everything you need. Enter Performance Insights! Performance insights is a tool that provides more in depth analyses to contact data based on audiences. This tool works to see how audiences that you outline interact with mailings. Audiences are like queries. Just like queries, outline criteria for your audience using data […]

How to Send an A/B Test in Acoustic

How to Send an A/B Test in Acoustic

An A/B Test can determine which version of an email will perform the best based on metrics you outline. In LSC Digital’s “Test for Success” webinar, David Clemen, Vice President of Digital Operations, recommended A/B Testing for quick results. If your emails are not generating a ton of traffic, this method is ideal. Setting Up the A/B Test Before actually […]

Fixing 5 Common Mistakes in Acoustic

Fixing 5 Common Mistakes in Acoustic

Nobody’s perfect, and sometimes email marketers can slip up too. Thankfully, we found ways make sure these common mistakes are reversible. In Acoustic, we noticed that it’s easy to make certain mistakes and it’s even easier to fix them. Here are some of the most common mistakes and easy ways to fix them. Accidentally Unsubscribe Yourself Did you check all […]

Reporting on a Campaign in Acoustic

Reporting on a Campaign in Acoustic

If you thought your work was over after sending your mailing, think again! After sending a mailing, email marketers need to know how it performed in order to assess the effectiveness. Did contacts respond in a way that aligns with your campaign’s goals? Did your newsletter cover topics that you audience enjoys? You can learn all of this and more […]

Free Ways to Improve Your Email Marketing Campaigns

Free Ways to Improve Your Email Marketing Campaigns

Even when an email marketing campaign is performing well, there are always ways to improve. When campaigns begin to plateau, marketers must begin testing to see which adjustments can improve performance. Believe it or not, the tiniest changes can improve results. These tiny changes involve close attention to elements already in place in your campaign. These changes can yield higher […]

Acoustic Navigational and User Interface Updates

Acoustic Navigational and User Interface Updates

On July 15, 2019 in a highly anticipated announcement, IBM Watson Marketing revealed its new brand name. Acoustic will still utilize Watson technology, but will offer campaign automation with new and improved services updating weekly every Tuesday. The open platform will also allow marketers to integrate other tools into the platform. So far, the first few changes to the program […]