Category: Email Marketing

How does LSC Digital Use Multichannel Marketing?

On Monday, July 1, the teams at LSC Digital and List Services gathered for a presentation about Multichannel Marketing by Nicole Conte of LSC Digital. Multichannel marketing combines List Services’ traditional, direct mail tactics with LSC Digital’s online marketing tools. This creates an effective campaign across traditional and digital channels. What is Multichannel Marketing? Multichannel…
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July 10, 2019 0

Test for Success: Tips for Testing Emails, Display Ads and Landing Pages

If at first your messages don’t succeed, try testing. Throwing spaghetti against the wall can harm your campaign’s ROI, so the best thing to do is test multiple messages and tactics to see which ones stick before throwing them out to your audience. The extra steps involved are designed to improve results from email campaigns,…
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June 28, 2019 6

How to Create and Send a Mailing Using Acoustic (formerly IBM Watson Campaign Automation)

You have your database and you have your query, now let’s send a mailing. A mailing will contain information that you want your contacts to receive. The best mailings are mostly text and have a strong call to action such as “register here” or “sign up.” Watch the tutorial and follow along as our digital…
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June 27, 2019 2

How to Create a Query in Acoustic (formerly IBM Watson Campaign Automation)

You followed the last tutorial on importing and updating a database in Acousitc. Utilizing those contacts, email marketers can create a query. A query is a way to filter contacts based on criteria you, the email marketer, outline. Criteria can be established based on behavior, profile data and locked criteria. For example, a query can…
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June 13, 2019 2

How to Import and Update a Database Using Acoustic (formerly IBM Watson Campaign Automation)

What is a good email campaign without the right list of contacts? Our digital marketing experts work with Acoustic (formerly IBM Watson Campaign Automation) to create, execute and report on email marketing campaigns. This tutorial from our expert team illustrates taking the initial steps before drafting the first email: importing and updating your database. A…
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June 5, 2019 4

Actionable Insights from The IBM Watson Marketing 2018 Marketing Benchmark Report Webinar

LSC’s David Clemen, Vice President of Digital Operations, and Loren McDonald, Marketing Evangelist IBM Watson Marketing, talk valuable insights gained though this informative report as well as give you actionable takeaways you can put to use right away. Some of the topics covered include: Using Benchmark Data to Take Your Marketing Program to Another Level…
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February 11, 2019 0