How Can Small Businesses Respond to Crisis?

How Can Small Businesses Respond to Crisis?

We’re living in interesting times to say the least, and now more than ever it’s important to support small, local businesses. Small businesses with limited resources must take measures to inform their customers and the public about their policies, hours and changes during times like these. How can they stay current and communicate quickly with customers? Google My Business According […]

A Month Without Google

A Month Without Google

Data breaches and individual privacy dominated the headlines of 2018 and 2019, and public trust in Silicon Valley tech companies was and still is at an all time low. Google is one of the most dominant if not the dominant tech company in the United States. As a result, all Americans engage with some of their products. I wanted to […]

Step-by-Step Guide to Write SEO Articles that Rank

Step-by-Step Guide to Write SEO Articles that Rank

The content marketing picture begins with a highly relevant, well-researched keywords, but where do those keywords come from. Keyword research. But what does keyword research entail? This labor intensive process seems tedious, but once you identify your focused keywords your articles will generate more traffic. But this requires doing in-depth research. In other words, going to the gym for 10 […]

AI in Marketing: Then and Now

AI in Marketing: Then and Now

Robots are literally taking over the world. Not actually – although today’s emphasis on efficiency indicates that we probably aren’t too far from the robot apocalypse. For the time being, advancements in Artificial Intelligence have been sweeping industries, from cars that can park themselves to email lists that segment themselves and send emails accordingly. But where did AI first find […]

The Three Most Important Tips for Using EAT

The Three Most Important Tips for Using EAT

In 2019, with Google’s dominance of the search engine landscape, SEO really refers to Google optimization. With Google’s latest algorithm update, BERT, it begged the question “can search engine marketers optimize for BERT?” The truth is – no, there’s no way to optimize for BERT. However, search engine marketers can use the EAT formula to create high quality content. What […]

Google’s Becoming a Content Competitor, but This Isn’t New

Google’s Becoming a Content Competitor, but This Isn’t New

In 2019 we’ve seen some drastic changes in Google’s traffic, mostly in the form of zero click searches. These searches keep people on Google’s SERP (instead of following a link to a site) due to featured snippets and “position zero” content Google populates with externally sourced information. After issues regarding song lyrics and Genius, Google has included an attribution to […]

BERT: Google’s Latest Search Algorithm to Better Understand Natural Language

BERT: Google’s Latest Search Algorithm to Better Understand Natural Language

Google’s ability to deliver relevant searches has made another advancement with BERT, the latest machine-learning algorithm update to Google. Since RankBrain launched in 2015, Google has not made a language-based algorithm update until now. BERT officially launched in October 2019, but the algorithm has been in the works since at least 2018. David Clemen, VP of Digital Marketing at LSC […]