Category: Industry Trends

SEO vs. PPC: Does Mobile Matter?

Is your phone in your hand right now? In your pocket? Are you reading this on your phone screen? It’s no doubt that smartphones changed the way we consume news, media and entertainment. However, has the need for mobile-friendly websites diminished? Will mobile content in SEO hold a candle to PPC and other paid search…
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September 16, 2019 0

Zero Click Search Results: What’s Going On?

The increase in zero click search results has negatively impacted web traffic. According to an article on Odysys, this is hurting the hospitality industry as “above the fold” results are paid search ads and Google’s own content. What else is contributing to the increase in zero click search results? What are Zero Click Searches? Zero…
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September 10, 2019 1

Breaking Down the Google SERP

The Google SERP (search engine results page) has seen changes over the last few years. Ads appear differently and knowledge panels give instant answers. A website’s ranking within the SERP could impact CTR and organic traffic. However, will organic ranking alone be enough to generate traffic? Today’s Google SERP reveals the answer. “Above the Fold”…
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September 5, 2019 1

What’s Up With Google?

Google has been the company on everyone’s minds in light of recent updates. The massive search engine is undergoing scrutiny for lack of click through results, increase in ads and decrease in organic search real estate. In this webinar, David Clemen, Vice President of Digital Operations at LSC Digital, talks through some recent SERP changes…
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August 30, 2019 2

Why You Should Use Performance Insights in Acoustic

Sometimes single mailing and multiple mailing reports don’t give you everything you need. Enter Performance Insights! Performance insights is a tool that provides more in depth analyses to contact data based on audiences. This tool works to see how audiences that you outline interact with mailings. Audiences are like queries. Just like queries, outline criteria…
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August 29, 2019 0

The Power of the Hashtag

The all mighty hashtag is a Twitter and Instagram staple. It indicates a response to a topic, allowing millions of people to join a global conversation. On Instagram, users can follow hashtags which allows content to filter into the newsfeed along with followed users. Twitter is testing a similar feature so users can follow hashtags…
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August 26, 2019 0

Reporting an A/B Test in Acoustic

An A/B test uses a sample of contacts to test different versions of an email to assess which one will perform better. We took the time to walk you through running an A/B test in Acoustic, but what happens after the test and winner are sent out? Reporting an A/B test. Procedure First, go to…
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August 23, 2019 0

How to Survive Featured Snippet Updates in Google

Google is updating it’s featured snippet function to understand which queries require the freshest content. According to an article by Search Engine Journal, this function will not only allow Google to better understand where rich snippets are on a website, but it will also remove featured snippet content that is outdated and irrelevant. So, how…
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August 5, 2019 0

Acoustic Navigational and User Interface Updates

On July 15, 2019 in a highly anticipated announcement, IBM Watson Marketing revealed its new brand name. Acoustic will still utilize Watson technology, but will offer campaign automation with new and improved services updating weekly every Tuesday. The open platform will also allow marketers to integrate other tools into the platform. So far, the first…
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July 25, 2019 1

Tips for Reaching the Millennial Market

In a study conducted by Deloitte, millennials overall have a negative opinion of businesses. Millennials get the impression that a self-serving agenda overpowers any intentions to improve society, the environment or the lives of employees. Millennials are one of three generations contributing to the current economy. Baby boomers, generation x and millennials occupy the current…
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July 16, 2019 0