Breaking Down the Google SERP

Breaking Down the Google SERP

The Google SERP (search engine results page) has seen changes over the last few years. Ads appear differently and knowledge panels give instant answers. A website’s ranking within the SERP could impact CTR and organic traffic. However, will organic ranking alone be enough to generate traffic? Today’s Google SERP reveals the answer. “Above the Fold” “Above the fold” is a […]

What’s Up With Google?

What’s Up With Google?

Google has been the company on everyone’s minds in light of recent updates. The massive search engine is undergoing scrutiny for lack of click through results, increase in ads and decrease in organic search real estate. In this webinar, David Clemen, Vice President of Digital Operations at LSC Digital, talks through some recent SERP changes and tactics for overcoming new […]

Why You Should Use Performance Insights in Acoustic

Why You Should Use Performance Insights in Acoustic

Sometimes single mailing and multiple mailing reports don’t give you everything you need. Enter Performance Insights! Performance insights is a tool that provides more in depth analyses to contact data based on audiences. This tool works to see how audiences that you outline interact with mailings. Audiences are like queries. Just like queries, outline criteria for your audience using data […]

The Power of the Hashtag

The Power of the Hashtag

The all mighty hashtag is a Twitter and Instagram staple. It indicates a response to a topic, allowing millions of people to join a global conversation. On Instagram, users can follow hashtags which allows content to filter into the newsfeed along with followed users. Twitter is testing a similar feature so users can follow hashtags the same way. Why is […]

Tips for Reaching the Millennial Market

Tips for Reaching the Millennial Market

In a study conducted by Deloitte, millennials overall have a negative opinion of businesses. Millennials get the impression that a self-serving agenda overpowers any intentions to improve society, the environment or the lives of employees. Millennials are one of three generations contributing to the current economy. Baby boomers, generation x and millennials occupy the current market. In the competitive marketing […]

How to Transition Your Online Presence During the Mass Move to Mobile

How to Transition Your Online Presence During the Mass Move to Mobile

All signs are pointing to increased mobile use. According to eMarketer, mobile media consumption surpassed TV media consumption in 2019 and will continue to do so until about 2021. The move to mobile gains momentum and urgency as Google’s indexing, as of July 1,2019, will prioritize mobile results. Tapping into the mobile world can increase marketing ROI and generic visibility. […]