Online relationships are complicated – no, not the ones you find on Tinder. Online business relationships are complicated. Influencer B2B relationships need to go beyond a one-time engagement to become something valuable. According to Top Rank Marketing, there are three characteristics of an effective B2B influencer partnership: the fit factor, foundational trust and commitment to collaboration. Here are our tips […]
LSC’s David Clemen, Vice President of Digital Operations, and Loren McDonald, Marketing Evangelist IBM Watson Marketing, talk valuable insights gained though this informative report as well as give you actionable takeaways you can put to use right away. Some of the topics covered include: Using Benchmark Data to Take Your Marketing Program to Another Level A Look at the Data […]