Category: Landing Pages

Tips for Reaching the Millennial Market

In a study conducted by Deloitte, millennials overall have a negative opinion of businesses. Millennials get the impression that a self-serving agenda overpowers any intentions to improve society, the environment or the lives of employees. Millennials are one of three generations contributing to the current economy. Baby boomers, generation x and millennials occupy the current…
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July 16, 2019 0

The 6 Basic Principles to Improve Landing Page Performance

Landing pages are aptly named because that’s where your target audience lands when they take a hint from a display ad or email. This means the landing page is a taste of your company’s success, and that success should encourage your new lead to take an action from that landing page and seal the deal.…
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July 5, 2019 0
Test for success email, landing page, ads

Test for Success: Tips for Testing Emails, Display Ads and Landing Pages

If at first your messages don’t succeed, try testing. Throwing spaghetti against the wall can harm your campaign’s ROI, so the best thing to do is test multiple messages and tactics to see which ones stick before throwing them out to your audience. The extra steps involved are designed to improve results from email campaigns,…
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June 28, 2019 6