Building Online Credentials for a Valuable Business Relationship

Building Online Credentials for a Valuable Business Relationship

Online relationships are complicated – no, not the ones you find on Tinder. Online business relationships are complicated. Influencer B2B relationships need to go beyond a one-time engagement to become something valuable. According to Top Rank Marketing, there are three characteristics of an effective B2B influencer partnership: the fit factor, foundational trust and commitment to collaboration. Here are our tips […]

5 Ways to Increase Your SEO Traffic

5 Ways to Increase Your SEO Traffic

Your business establishes an online presence with meticulous keyword research and a target audience in mind. Over the first year, your SEO traffic grows rapidly, but then the growth rate decreases and your SEO traffic plateaus. What now? Update Content Regularly Compare your site to a competitor: who has more quality content and pages available? Set a realistic goal for […]

What You Need to Know About the Social Media Algorithms in 2019

What You Need to Know About the Social Media Algorithms in 2019

LSC Digital’s David Clemen, Vice President of Digital Operations, discusses the latest on social media algorithms and how to optimize reach and engagement across five key business platforms. Facebook, Twitter, LinkedIn, Instagram and YouTube have proven methodology behind them, driving revenue to your business. While other platforms exist like Snapchat and Tik Tok, these five are the largest and offer […]

Actionable Insights from The IBM Watson Marketing 2018 Marketing Benchmark Report Webinar

Actionable Insights from The IBM Watson Marketing 2018 Marketing Benchmark Report Webinar

LSC’s David Clemen, Vice President of Digital Operations, and Loren McDonald, Marketing Evangelist IBM Watson Marketing, talk valuable insights gained though this informative report as well as give you actionable takeaways you can put to use right away. Some of the topics covered include: Using Benchmark Data to Take Your Marketing Program to Another Level A Look at the Data […]