PPC (pay-per-click) text ads are the gateway to further connections through online advertising. This type of ad is often a first touchpoint individuals have with a brand. The PPC campaign’s main goal is to drive traffic to the website through clicks on a text ad. Though this type of ad is most popular for beginners,…
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If you’re a business on the web there’s a chance you are using Google Ads and Bing Ads. Not only do these tools allow businesses to control budget, but these tools also come with internal analytics tools and management systems. With all this in mind, how should you maximize the effectiveness of your ad campaign?…
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In a study conducted by Deloitte, millennials overall have a negative opinion of businesses. Millennials get the impression that a self-serving agenda overpowers any intentions to improve society, the environment or the lives of employees. Millennials are one of three generations contributing to the current economy. Baby boomers, generation x and millennials occupy the current…
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Vice President of Digital Marketing, David Clemen, briefly discussed structured data and schema in “The SEO Recommendations that Matter the Most,” but what is it and why is it important? Structured data is code written in a specific order and format so the search engine can read it. Basically, it identifies the most important parts…
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If at first your messages don’t succeed, try testing. Throwing spaghetti against the wall can harm your campaign’s ROI, so the best thing to do is test multiple messages and tactics to see which ones stick before throwing them out to your audience. The extra steps involved are designed to improve results from email campaigns,…
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