Category: Search Engine Optimization

Digital Marketing Definitions You Probably Have Been Misusing

We caught you red handed didn’t we? It’s okay. In this digital age of endless lingo and constantly evolving technology, it’s easy to misunderstand industry jargon. We’re here to clear that up. SERP – Search Engine Results Page This is the page that populates after making a search in a search engine. It could have…
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October 8, 2019 0

What is Voice Search? Is My Site Ready for that SEO Shift?

The internet provided the world at our fingertips. With touch screens, that statement became literal as search engines like Google rose to dominate the technology industry. But the future will bring the world to our voice command as voice recognition and voice-activated digital assistants become commonplace in offices and houses. According to a Forbes article…
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September 18, 2019 0

SEO vs. PPC: Does Mobile Matter?

Is your phone in your hand right now? In your pocket? Are you reading this on your phone screen? It’s no doubt that smartphones changed the way we consume news, media and entertainment. However, has the need for mobile-friendly websites diminished? Will mobile content in SEO hold a candle to PPC and other paid search…
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September 16, 2019 0

What’s Up With Google?

Google has been the company on everyone’s minds in light of recent updates. The massive search engine is undergoing scrutiny for lack of click through results, increase in ads and decrease in organic search real estate. In this webinar, David Clemen, Vice President of Digital Operations at LSC Digital, talks through some recent SERP changes…
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August 30, 2019 1

How to Survive Featured Snippet Updates in Google

Google is updating it’s featured snippet function to understand which queries require the freshest content. According to an article by Search Engine Journal, this function will not only allow Google to better understand where rich snippets are on a website, but it will also remove featured snippet content that is outdated and irrelevant. So, how…
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August 5, 2019 0

Are Outbound Links Important for SEO?

We covered the importance of interlinks and backlinks, but what about outbound links? Do they hold the same weight in regards to SEO? According to an article on Search Engine Journal, Google’s John Mueller avoided addressing whether they help or hurt SEO. Before Google was leading the search engine pack, SEO algorithms used outbound links…
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July 31, 2019 0

Tips for Reaching the Millennial Market

In a study conducted by Deloitte, millennials overall have a negative opinion of businesses. Millennials get the impression that a self-serving agenda overpowers any intentions to improve society, the environment or the lives of employees. Millennials are one of three generations contributing to the current economy. Baby boomers, generation x and millennials occupy the current…
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July 16, 2019 0

What is Structured Data and Why is it Important?

Vice President of Digital Marketing, David Clemen, briefly discussed structured data and schema in “The SEO Recommendations that Matter the Most,” but what is it and why is it important? Structured data is code written in a specific order and format so the search engine can read it. Basically, it identifies the most important parts…
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July 11, 2019 0

Test for Success: Tips for Testing Emails, Display Ads and Landing Pages

If at first your messages don’t succeed, try testing. Throwing spaghetti against the wall can harm your campaign’s ROI, so the best thing to do is test multiple messages and tactics to see which ones stick before throwing them out to your audience. The extra steps involved are designed to improve results from email campaigns,…
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June 28, 2019 6

Top 3 Recommendations to Improve Your Content for SEO

Google dominates today’s search engine landscape, occupying nearly 95% of the overall landscape. This means it’s important to understand Google’s ranking system. Three main categories possess the hundreds of other ranking factors: links, content and RankBrain. Content has changed from a simple keyword-based, keyword-rich formula to something more in-depth and user friendly. Content is now…
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June 20, 2019 4