A Month Without Google

A Month Without Google

Data breaches and individual privacy dominated the headlines of 2018 and 2019, and public trust in Silicon Valley tech companies was and still is at an all time low. Google is one of the most dominant if not the dominant tech company in the United States. As a result, all Americans engage with some of their products. I wanted to […]

Step-by-Step Guide to Write SEO Articles that Rank

Step-by-Step Guide to Write SEO Articles that Rank

The content marketing picture begins with a highly relevant, well-researched keywords, but where do those keywords come from. Keyword research. But what does keyword research entail? This labor intensive process seems tedious, but once you identify your focused keywords your articles will generate more traffic. But this requires doing in-depth research. In other words, going to the gym for 10 […]

How to Improve Your Site Speed and Rank Higher

How to Improve Your Site Speed and Rank Higher

It’s no question that content quality is the most significant factor in determining SEO ranking. In fact, the EAT model sets the groundwork for creating and determining high quality content alone. But let’s not neglect the work behind the scenes. Smart, efficient web development and a keen attention to technical operations can improve SEO ranking by simply ensuring site speed […]

The Three Most Important Tips for Using EAT

The Three Most Important Tips for Using EAT

In 2019, with Google’s dominance of the search engine landscape, SEO really refers to Google optimization. With Google’s latest algorithm update, BERT, it begged the question “can search engine marketers optimize for BERT?” The truth is – no, there’s no way to optimize for BERT. However, search engine marketers can use the EAT formula to create high quality content. What […]

Google’s Becoming a Content Competitor, but This Isn’t New

Google’s Becoming a Content Competitor, but This Isn’t New

In 2019 we’ve seen some drastic changes in Google’s traffic, mostly in the form of zero click searches. These searches keep people on Google’s SERP (instead of following a link to a site) due to featured snippets and “position zero” content Google populates with externally sourced information. After issues regarding song lyrics and Genius, Google has included an attribution to […]

What is Voice Search? Is My Site Ready for that SEO Shift?

What is Voice Search? Is My Site Ready for that SEO Shift?

The internet provided the world at our fingertips. With touch screens, that statement became literal as search engines like Google rose to dominate the technology industry. But the future will bring the world to our voice command as voice recognition and voice-activated digital assistants become commonplace in offices and houses. According to a Forbes article from 2018, voice search was […]

SEO vs. PPC: Does Mobile Matter?

SEO vs. PPC: Does Mobile Matter?

Is your phone in your hand right now? In your pocket? Are you reading this on your phone screen? It’s no doubt that smartphones changed the way we consume news, media and entertainment. However, has the need for mobile-friendly websites diminished? Will mobile content in SEO hold a candle to PPC and other paid search campaigns? Google Indexing When we […]