Category: Search Engine Optimization

Tips for Reaching the Millennial Market

In a study conducted by Deloitte, millennials overall have a negative opinion of businesses. Millennials get the impression that a self-serving agenda overpowers any intentions to improve society, the environment or the lives of employees. Millennials are one of three generations contributing to the current economy. Baby boomers, generation x and millennials occupy the current…
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July 16, 2019 0
structured data cake schema

What is Structured Data and Why is it Important?

Vice President of Digital Marketing, David Clemen, briefly discussed structured data and schema in “The SEO Recommendations that Matter the Most,” but what is it and why is it important? Structured data is code written in a specific order and format so the search engine can read it. Basically, it identifies the most important parts…
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July 11, 2019 1
Test for success email, landing page, ads

Test for Success: Tips for Testing Emails, Display Ads and Landing Pages

If at first your messages don’t succeed, try testing. Throwing spaghetti against the wall can harm your campaign’s ROI, so the best thing to do is test multiple messages and tactics to see which ones stick before throwing them out to your audience. The extra steps involved are designed to improve results from email campaigns,…
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June 28, 2019 6
Three Most Important Tips

Top 3 Recommendations to Improve Your Content for SEO

Google dominates today’s search engine landscape, occupying nearly 95% of the overall landscape. This means it’s important to understand Google’s ranking system. Three main categories possess the hundreds of other ranking factors: links, content and RankBrain. Content has changed from a simple keyword-based, keyword-rich formula to something more in-depth and user friendly. Content is now…
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June 20, 2019 4
SEO Recommendations That Matter

The SEO Recommendations that Matter the Most

LSC Digital’s Vice President of Digital Marketing, David Clemen, discusses actionable recommendations for SEO. As the search landscape changes, it is hard to pinpoint where to focus most of your efforts and resources to reap the most benefits. This webinar will discuss: Search Engine Landscape 3 Core Ranking Factors Structured Data Page Freshness Internal Linking…
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June 14, 2019 4

Top SEO Extensions for Google Chrome

You will be hard pressed to find a day when Google is not trending in the marketing world. With Google’s algorithms and updates at the forefront of the SEO world, it just makes sense to use Chrome, Google’s browser, to optimize SEO capabilities. This week we read SEMRush’s Best SEO Chrome Extensions from Ross Tavendale.…
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May 31, 2019 0

5 Ways to Increase Your SEO Traffic

Your business establishes an online presence with meticulous keyword research and a target audience in mind. Over the first year, your SEO traffic grows rapidly, but then the growth rate decreases and your SEO traffic plateaus. What now? Update Content Regularly Compare your site to a competitor: who has more quality content and pages available?…
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May 22, 2019 0