The Power of the Hashtag

The Power of the Hashtag

The all mighty hashtag is a Twitter and Instagram staple. It indicates a response to a topic, allowing millions of people to join a global conversation. On Instagram, users can follow hashtags which allows content to filter into the newsfeed along with followed users. Twitter is testing a similar feature so users can follow hashtags the same way. Why is […]

Tips for Reaching the Millennial Market

Tips for Reaching the Millennial Market

In a study conducted by Deloitte, millennials overall have a negative opinion of businesses. Millennials get the impression that a self-serving agenda overpowers any intentions to improve society, the environment or the lives of employees. Millennials are one of three generations contributing to the current economy. Baby boomers, generation x and millennials occupy the current market. In the competitive marketing […]

4 Tips for Content Syndication on Social Media

4 Tips for Content Syndication on Social Media

Backlinks can improve a website’s SEO, but earning the quality backlinks that matter takes work. The most accessible way to earn backlinks is through content syndication via social media. According to Search Engine Journal, “Content syndication is when third-party sites republish content that originally appeared elsewhere, such as your company’s blog.” Not only does this put content in front of […]

Are you Using Twitter for Business?

Are you Using Twitter for Business?

According to an article on Hub Spot, 80% of all Twitter users have mentioned a brand in a Tweet. If your business is new to using Twitter, here are some tips to keep in mind from LSC Digital’s “What You Need to Know About the Social Media Algorithms in 2019” webinar. Understand Your Audience Who follows your account? Who SHOULD […]

Building Online Credentials for a Valuable Business Relationship

Building Online Credentials for a Valuable Business Relationship

Online relationships are complicated – no, not the ones you find on Tinder. Online business relationships are complicated. Influencer B2B relationships need to go beyond a one-time engagement to become something valuable. According to Top Rank Marketing, there are three characteristics of an effective B2B influencer partnership: the fit factor, foundational trust and commitment to collaboration. Here are our tips […]

What You Need to Know About the Social Media Algorithms in 2019

What You Need to Know About the Social Media Algorithms in 2019

LSC Digital’s David Clemen, Vice President of Digital Operations, discusses the latest on social media algorithms and how to optimize reach and engagement across five key business platforms. Facebook, Twitter, LinkedIn, Instagram and YouTube have proven methodology behind them, driving revenue to your business. While other platforms exist like Snapchat and Tik Tok, these five are the largest and offer […]