Tips for Reaching the Millennial Market

Tips for Reaching the Millennial Market

In a study conducted by Deloitte, millennials overall have a negative opinion of businesses. Millennials get the impression that a self-serving agenda overpowers any intentions to improve society, the environment or the lives of employees. Millennials are one of three generations contributing to the current economy. Baby boomers, generation x and millennials occupy the current market. In the competitive marketing […]

How does LSC Digital Use Multichannel Marketing?

How does LSC Digital Use Multichannel Marketing?

On Monday, July 1, the teams at LSC Digital and List Services gathered for a presentation about Multichannel Marketing by Nicole Conte of LSC Digital. Multichannel marketing combines List Services’ traditional, direct mail tactics with LSC Digital’s online marketing tools. This creates an effective campaign across traditional and digital channels. What is Multichannel Marketing? Multichannel marketing is the blending of […]

5 Tips for B2B Sales Success

Selling to other businesses requires a different mindset when compared to typical consumer-focused selling strategies. B2B sales rely heavily on building relationships, identifying problems and offering solutions. As you approach potential business buyers, keep in mind a few important tips to maximize your chances of success. Be Persistent  When you sell to other businesses, you’ll be targeting some of the […]

How to Bounce Back From Sales Rejection

In the world of B2B marketing, your success and livelihood depend on your ability to close the sale and convert leads into prospects. Keeping a positive mindset is vital but also difficult when you lose a potential client. Some people dwell on the rejection so much that it impacts their ability to make sales in the future, and you can’t […]

Tips for Selling a New Product

If you are looking for a way to sell a new product and boost your B2B sales, this guide explains everything you need to know. It reveals how you can boost your results with email marketing, social media advertising and search engine optimization. Using these tactics empowers you to attract new clients and expand your reach more than you likely […]

4 Tips for Writing a Killer Opening Email

Sending an opening email to a potential B2B customer offers you the chance to make a good impression and start a conversation with a new lead. Getting a new client to read your email, however, can be a challenge. Many of your potential leads are already buried in sales emails, and the first impulse for many buyers is to simply […]

Is Your Sales Team Communicating Properly?

Successful B2B sales rely upon effective communication between your representatives and your clients. Effective communication allows your reps to identify your clients’ points of pain and demonstrate how your company’s products and services can solve those problems. However, poor communication can shut down a sale before it even has a chance to begin. If your team’s performance isn’t where you’d […]

The Best Way to Reach out to a New Prospect

In B2B sales, reaching out to a prospect is just as important as closing a sale. If your business does not reach out to its prospects, you won’t close very many transactions. Your company can engage in a variety of activities to generate quality leads, including social media marketing, search-engine optimization, email marketing and blogging. Once those leads have been […]

10 Time Management Tips for Sales Reps

If you haven’t made enough contacts at the end of the day, you need to look at your time management habits. Learning how to carefully manage your time as a sales representative can help you boost your productivity and increase your numbers. 1. Eliminate Distractions  Distractions can prevent you from completing even the most mundane of tasks. Clean off your […]

4 Elements of a Successful Sales Pitch

If you would like to boost your odds of success by giving the best possible sales pitch to your prospects, the information in this guide will help. You will discover how to pitch your offer in a way that makes them interested in your business, and the results won’t leave you disappointed. Mastering the skills you are going to learn […]