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Actionable Insights from The IBM Watson Marketing 2018 Marketing Benchmark Report Webinar

LSC’s David Clemen, Vice President of Digital Operations, and Loren McDonald, Marketing Evangelist IBM Watson Marketing, talk valuable insights gained though this informative report as well as give you actionable takeaways you can put to use right away. Some of the topics covered include: Using Benchmark Data to Take Your Marketing… Read More

5 Tips for B2B Sales Success

Selling to other businesses requires a different mindset when compared to typical consumer-focused selling strategies. B2B sales rely heavily on building relationships, identifying problems and offering solutions. As you approach potential business buyers, keep in mind a few important tips to maximize your chances of success. Be Persistent  When you sell to… Read More

How to Bounce Back From Sales Rejection

In the world of B2B marketing, your success and livelihood depend on your ability to close the sale and convert leads into prospects. Keeping a positive mindset is vital but also difficult when you lose a potential client. Some people dwell on the rejection so much that it impacts their ability… Read More

Tips for Selling a New Product

If you are looking for a way to sell a new product and boost your B2B sales, this guide explains everything you need to know. It reveals how you can boost your results with email marketing, social media advertising and search engine optimization. Using these tactics empowers you to attract new… Read More

4 Tips for Writing a Killer Opening Email

Sending an opening email to a potential B2B customer offers you the chance to make a good impression and start a conversation with a new lead. Getting a new client to read your email, however, can be a challenge. Many of your potential leads are already buried in sales emails,… Read More

Is Your Sales Team Communicating Properly?

Successful B2B sales rely upon effective communication between your representatives and your clients. Effective communication allows your reps to identify your clients' points of pain and demonstrate how your company's products and services can solve those problems. However, poor communication can shut down a sale before it even has a… Read More

The Best Way to Reach out to a New Prospect

In B2B sales, reaching out to a prospect is just as important as closing a sale. If your business does not reach out to its prospects, you won't close very many transactions. Your company can engage in a variety of activities to generate quality leads, including social media marketing, search-engine… Read More

10 Time Management Tips for Sales Reps

If you haven't made enough contacts at the end of the day, you need to look at your time management habits. Learning how to carefully manage your time as a sales representative can help you boost your productivity and increase your numbers. 1. Eliminate Distractions  Distractions can prevent you from completing even… Read More

4 Elements of a Successful Sales Pitch

If you would like to boost your odds of success by giving the best possible sales pitch to your prospects, the information in this guide will help. You will discover how to pitch your offer in a way that makes them interested in your business, and the results won't leave… Read More

5 Ways to Optimize Your Sales Training

If you want to boost your B2B marketing effort and get more sales than ever before, learning how you can optimize your marketing training is vital. Your team will work with enhanced productivity and efficiency when you show them the right steps to follow. Your bottom line will improve and… Read More

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