How to Send an A/B Test in Acoustic

How to Send an A/B Test in Acoustic

An A/B Test can determine which version of an email will perform the best based on metrics you outline. In LSC Digital’s “Test for Success” webinar, David Clemen, Vice President of Digital Operations, recommended A/B Testing for quick results. If your emails are not generating a ton of traffic, this method is ideal. Setting Up the A/B Test Before actually […]

Using Google Ads to Avoid Ad Blindness

Using Google Ads to Avoid Ad Blindness

Using Google Ads’ display ad services effectively helps businesses promote products or raise awareness. Their ads show across Google’s vast display network, targeting audiences that advertisers outline. However, ad blindness can effect even the best brands when the same creative circulates without engagement. What is Ad Blindness? Ad blindness occurs when visitors subconsciously start ignoring ads. Overserving and re-using ads […]