Step-by-Step Guide to Write SEO Articles that Rank

Step-by-Step Guide to Write SEO Articles that Rank

The content marketing picture begins with a highly relevant, well-researched keywords, but where do those keywords come from. Keyword research. But what does keyword research entail? This labor intensive process seems tedious, but once you identify your focused keywords your articles will generate more traffic. But this requires doing in-depth research. In other words, going to the gym for 10 […]

The Three Most Important Tips for Using EAT

The Three Most Important Tips for Using EAT

In 2019, with Google’s dominance of the search engine landscape, SEO really refers to Google optimization. With Google’s latest algorithm update, BERT, it begged the question “can search engine marketers optimize for BERT?” The truth is – no, there’s no way to optimize for BERT. However, search engine marketers can use the EAT formula to create high quality content. What […]

BERT: Google’s Latest Search Algorithm to Better Understand Natural Language

BERT: Google’s Latest Search Algorithm to Better Understand Natural Language

Google’s ability to deliver relevant searches has made another advancement with BERT, the latest machine-learning algorithm update to Google. Since RankBrain launched in 2015, Google has not made a language-based algorithm update until now. BERT officially launched in October 2019, but the algorithm has been in the works since at least 2018. David Clemen, VP of Digital Marketing at LSC […]