Step-by-Step Guide to Write SEO Articles that Rank

Step-by-Step Guide to Write SEO Articles that Rank

The content marketing picture begins with a highly relevant, well-researched keywords, but where do those keywords come from. Keyword research. But what does keyword research entail? This labor intensive process seems tedious, but once you identify your focused keywords your articles will generate more traffic. But this requires doing in-depth research. In other words, going to the gym for 10 […]

BERT: Google’s Latest Search Algorithm to Better Understand Natural Language

BERT: Google’s Latest Search Algorithm to Better Understand Natural Language

Google’s ability to deliver relevant searches has made another advancement with BERT, the latest machine-learning algorithm update to Google. Since RankBrain launched in 2015, Google has not made a language-based algorithm update until now. BERT officially launched in October 2019, but the algorithm has been in the works since at least 2018. David Clemen, VP of Digital Marketing at LSC […]

Dive Into Content Marketing

Dive Into Content Marketing

Do you love scrolling through YouTube for product reviews? Are you reading about the next best fashion trend? Congratulations, you already know about content marketing. This organic marketing technique is both cost effective and trustworthy. According to the Content Marketing Institute, 87% of B2B buyers find content marketing trustworthy, even more so when it comes from a third-party or influencer. […]

Tips for Reaching the Millennial Market

Tips for Reaching the Millennial Market

In a study conducted by Deloitte, millennials overall have a negative opinion of businesses. Millennials get the impression that a self-serving agenda overpowers any intentions to improve society, the environment or the lives of employees. Millennials are one of three generations contributing to the current economy. Baby boomers, generation x and millennials occupy the current market. In the competitive marketing […]

4 Tips for Content Syndication on Social Media

4 Tips for Content Syndication on Social Media

Backlinks can improve a website’s SEO, but earning the quality backlinks that matter takes work. The most accessible way to earn backlinks is through content syndication via social media. According to Search Engine Journal, “Content syndication is when third-party sites republish content that originally appeared elsewhere, such as your company’s blog.” Not only does this put content in front of […]

Top 3 Recommendations to Improve Your Content for SEO

Top 3 Recommendations to Improve Your Content for SEO

Google dominates today’s search engine landscape, occupying nearly 95% of the overall landscape. This means it’s important to understand Google’s ranking system. Three main categories possess the hundreds of other ranking factors: links, content and RankBrain. Content has changed from a simple keyword-based, keyword-rich formula to something more in-depth and user friendly. Content is now ranked by quality, not quantity. […]