Does Throttling Impact Deliverability?

Does Throttling Impact Deliverability?

The LSC Digital team covered email settings in a video, including Send Time Optimization and throttling. Throttling, the act of limiting the amount of emails sent per hour, is a common practice used in email marketing campaigns, but what does this do for deliverability? Why Throttle? Throttling is key to a process called IP warming. According to SendGrid, “IP warming […]

What is Structured Data and Why is it Important?

What is Structured Data and Why is it Important?

Vice President of Digital Marketing, David Clemen, briefly discussed structured data and schema in “The SEO Recommendations that Matter the Most,” but what is it and why is it important? Structured data is code written in a specific order and format so the search engine can read it. Basically, it identifies the most important parts of a website and content. […]

How does LSC Digital Use Multichannel Marketing?

How does LSC Digital Use Multichannel Marketing?

On Monday, July 1, the teams at LSC Digital and List Services gathered for a presentation about Multichannel Marketing by Nicole Conte of LSC Digital. Multichannel marketing combines List Services’ traditional, direct mail tactics with LSC Digital’s online marketing tools. This creates an effective campaign across traditional and digital channels. What is Multichannel Marketing? Multichannel marketing is the blending of […]