Tag: digital marketing

Zero Click Search Results: What’s Going On?

The increase in zero click search results has negatively impacted web traffic. According to an article on Odysys, this is hurting the hospitality industry as “above the fold” results are paid search ads and Google’s own content. What else is contributing to the increase in zero click search results? What are Zero Click Searches? Zero…
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September 10, 2019 1

Breaking Down the Google SERP

The Google SERP (search engine results page) has seen changes over the last few years. Ads appear differently and knowledge panels give instant answers. A website’s ranking within the SERP could impact CTR and organic traffic. However, will organic ranking alone be enough to generate traffic? Today’s Google SERP reveals the answer. “Above the Fold”…
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September 5, 2019 1

What’s Up With Google?

Google has been the company on everyone’s minds in light of recent updates. The massive search engine is undergoing scrutiny for lack of click through results, increase in ads and decrease in organic search real estate. In this webinar, David Clemen, Vice President of Digital Operations at LSC Digital, talks through some recent SERP changes…
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August 30, 2019 2

Why You Should Use Performance Insights in Acoustic

Sometimes single mailing and multiple mailing reports don’t give you everything you need. Enter Performance Insights! Performance insights is a tool that provides more in depth analyses to contact data based on audiences. This tool works to see how audiences that you outline interact with mailings. Audiences are like queries. Just like queries, outline criteria…
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August 29, 2019 0

The Power of the Hashtag

The all mighty hashtag is a Twitter and Instagram staple. It indicates a response to a topic, allowing millions of people to join a global conversation. On Instagram, users can follow hashtags which allows content to filter into the newsfeed along with followed users. Twitter is testing a similar feature so users can follow hashtags…
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August 26, 2019 0

Reporting an A/B Test in Acoustic

An A/B test uses a sample of contacts to test different versions of an email to assess which one will perform better. We took the time to walk you through running an A/B test in Acoustic, but what happens after the test and winner are sent out? Reporting an A/B test. Procedure First, go to…
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August 23, 2019 0

Dive Into Content Marketing

Do you love scrolling through YouTube for product reviews? Are you reading about the next best fashion trend? Congratulations, you already know about content marketing. This organic marketing technique is both cost effective and trustworthy. According to the Content Marketing Institute, 87% of B2B buyers find content marketing trustworthy, even more so when it comes…
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August 19, 2019 0

How to Send an A/B Test in Acoustic

An A/B Test can determine which version of an email will perform the best based on metrics you outline. In LSC Digital’s “Test for Success” webinar, David Clemen, Vice President of Digital Operations, recommended A/B Testing for quick results. If your emails are not generating a ton of traffic, this method is ideal. Setting Up…
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August 16, 2019 2

Fixing 5 Common Mistakes in Acoustic

Nobody’s perfect, and sometimes email marketers can slip up too. Thankfully, we found ways make sure these common mistakes are reversible. In Acoustic, we noticed that it’s easy to make certain mistakes and it’s even easier to fix them. Here are some of the most common mistakes and easy ways to fix them. Accidentally Unsubscribe…
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August 14, 2019 0

Reporting on a Campaign in Acoustic

If you thought your work was over after sending your mailing, think again! After sending a mailing, email marketers need to know how it performed in order to assess the effectiveness. Did contacts respond in a way that aligns with your campaign’s goals? Did your newsletter cover topics that you audience enjoys? You can learn…
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August 7, 2019 1