Tag: digital marketing

Test for Success: Tips for Testing Emails, Display Ads and Landing Pages

If at first your messages don’t succeed, try testing. Throwing spaghetti against the wall can harm your campaign’s ROI, so the best thing to do is test multiple messages and tactics to see which ones stick before throwing them out to your audience. The extra steps involved are designed to improve results from email campaigns,…
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June 28, 2019 6

How to Create and Send a Mailing Using Acoustic (formerly IBM Watson Campaign Automation)

You have your database and you have your query, now let’s send a mailing. A mailing will contain information that you want your contacts to receive. The best mailings are mostly text and have a strong call to action such as “register here” or “sign up.” Watch the tutorial and follow along as our digital…
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June 27, 2019 2

Top 3 Recommendations to Improve Your Content for SEO

Google dominates today’s search engine landscape, occupying nearly 95% of the overall landscape. This means it’s important to understand Google’s ranking system. Three main categories possess the hundreds of other ranking factors: links, content and RankBrain. Content has changed from a simple keyword-based, keyword-rich formula to something more in-depth and user friendly. Content is now…
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June 20, 2019 4

Are you Using Twitter for Business?

According to an article on Hub Spot, 80% of all Twitter users have mentioned a brand in a Tweet. If your business is new to using Twitter, here are some tips to keep in mind from LSC Digital’s “What You Need to Know About the Social Media Algorithms in 2019” webinar. Understand Your Audience Who…
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June 19, 2019 0

The SEO Recommendations that Matter the Most

LSC Digital’s Vice President of Digital Marketing, David Clemen, discusses actionable recommendations for SEO. As the search landscape changes, it is hard to pinpoint where to focus most of your efforts and resources to reap the most benefits. This webinar will discuss: Search Engine Landscape 3 Core Ranking Factors Structured Data Page Freshness Internal Linking…
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June 14, 2019 6

How to Create a Query in Acoustic (formerly IBM Watson Campaign Automation)

You followed the last tutorial on importing and updating a database in Acousitc. Utilizing those contacts, email marketers can create a query. A query is a way to filter contacts based on criteria you, the email marketer, outline. Criteria can be established based on behavior, profile data and locked criteria. For example, a query can…
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June 13, 2019 2

How to Transition Your Online Presence During the Mass Move to Mobile

All signs are pointing to increased mobile use. According to eMarketer, mobile media consumption surpassed TV media consumption in 2019 and will continue to do so until about 2021. The move to mobile gains momentum and urgency as Google’s indexing, as of July 1,2019, will prioritize mobile results. Tapping into the mobile world can increase…
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June 10, 2019 0

How to Import and Update a Database Using Acoustic (formerly IBM Watson Campaign Automation)

What is a good email campaign without the right list of contacts? Our digital marketing experts work with Acoustic (formerly IBM Watson Campaign Automation) to create, execute and report on email marketing campaigns. This tutorial from our expert team illustrates taking the initial steps before drafting the first email: importing and updating your database. A…
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June 5, 2019 4

Top SEO Extensions for Google Chrome

You will be hard pressed to find a day when Google is not trending in the marketing world. With Google’s algorithms and updates at the forefront of the SEO world, it just makes sense to use Chrome, Google’s browser, to optimize SEO capabilities. This week we read SEMRush’s Best SEO Chrome Extensions from Ross Tavendale.…
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May 31, 2019 0

Building Online Credentials for a Valuable Business Relationship

Online relationships are complicated – no, not the ones you find on Tinder. Online business relationships are complicated. Influencer B2B relationships need to go beyond a one-time engagement to become something valuable. According to Top Rank Marketing, there are three characteristics of an effective B2B influencer partnership: the fit factor, foundational trust and commitment to…
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May 30, 2019 0