A Month Without Google

A Month Without Google

Data breaches and individual privacy dominated the headlines of 2018 and 2019, and public trust in Silicon Valley tech companies was and still is at an all time low. Google is one of the most dominant if not the dominant tech company in the United States. As a result, all Americans engage with some of their products. I wanted to […]

What’s Up With Google?

What’s Up With Google?

Google has been the company on everyone’s minds in light of recent updates. The massive search engine is undergoing scrutiny for lack of click through results, increase in ads and decrease in organic search real estate. In this webinar, David Clemen, Vice President of Digital Operations at LSC Digital, talks through some recent SERP changes and tactics for overcoming new […]

Using Google Ads to Avoid Ad Blindness

Using Google Ads to Avoid Ad Blindness

Using Google Ads’ display ad services effectively helps businesses promote products or raise awareness. Their ads show across Google’s vast display network, targeting audiences that advertisers outline. However, ad blindness can effect even the best brands when the same creative circulates without engagement. What is Ad Blindness? Ad blindness occurs when visitors subconsciously start ignoring ads. Overserving and re-using ads […]

How does LSC Digital Use Multichannel Marketing?

How does LSC Digital Use Multichannel Marketing?

On Monday, July 1, the teams at LSC Digital and List Services gathered for a presentation about Multichannel Marketing by Nicole Conte of LSC Digital. Multichannel marketing combines List Services’ traditional, direct mail tactics with LSC Digital’s online marketing tools. This creates an effective campaign across traditional and digital channels. What is Multichannel Marketing? Multichannel marketing is the blending of […]