Search Engine Marketing on Bing vs. Google

Search Engine Marketing on Bing vs. Google

Bing is the second most used search engine for searches within the United States. In context, it occupies 1.42% of the entire search engine landscape while Google occupies 94.15%. While Google has been in hot water lately, it still dominates the search market with over 5.6 billion searches done per day. Both Google and Bing are optimized for search engine […]

What is Voice Search? Is My Site Ready for that SEO Shift?

What is Voice Search? Is My Site Ready for that SEO Shift?

The internet provided the world at our fingertips. With touch screens, that statement became literal as search engines like Google rose to dominate the technology industry. But the future will bring the world to our voice command as voice recognition and voice-activated digital assistants become commonplace in offices and houses. According to a Forbes article from 2018, voice search was […]

SEO vs. PPC: Does Mobile Matter?

SEO vs. PPC: Does Mobile Matter?

Is your phone in your hand right now? In your pocket? Are you reading this on your phone screen? It’s no doubt that smartphones changed the way we consume news, media and entertainment. However, has the need for mobile-friendly websites diminished? Will mobile content in SEO hold a candle to PPC and other paid search campaigns? Google Indexing When we […]

Breaking Down the Google SERP

Breaking Down the Google SERP

The Google SERP (search engine results page) has seen changes over the last few years. Ads appear differently and knowledge panels give instant answers. A website’s ranking within the SERP could impact CTR and organic traffic. However, will organic ranking alone be enough to generate traffic? Today’s Google SERP reveals the answer. “Above the Fold” “Above the fold” is a […]

What’s Up With Google?

What’s Up With Google?

Google has been the company on everyone’s minds in light of recent updates. The massive search engine is undergoing scrutiny for lack of click through results, increase in ads and decrease in organic search real estate. In this webinar, David Clemen, Vice President of Digital Operations at LSC Digital, talks through some recent SERP changes and tactics for overcoming new […]

Local PPC: is it for me?

Local PPC: is it for me?

PPC (pay-per-click) text ads are the gateway to further connections through online advertising. This type of ad is often a first touchpoint individuals have with a brand. The PPC campaign’s main goal is to drive traffic to the website through clicks on a text ad. Though this type of ad is most popular for beginners, there are ways to tailor […]