AI in Marketing: Then and Now

AI in Marketing: Then and Now

Robots are literally taking over the world. Not actually – although today’s emphasis on efficiency indicates that we probably aren’t too far from the robot apocalypse. For the time being, advancements in Artificial Intelligence have been sweeping industries, from cars that can park themselves to email lists that segment themselves and send emails accordingly. But where did AI first find […]

Steps of a Raw Recipient Data Export via API

Steps of a Raw Recipient Data Export via API

Email marketing platforms, like Acoustic Campaign, provide basic reporting data in the reports tab. However, when reporting contact data from multiple campaigns, it’s best to use a Raw Recipient API. Learn how to get contact data from your email campaigns using this step-by-step guide. How to Run an API Open API Harness File Select “Login” from the API dropdown Select […]

Does Throttling Impact Deliverability?

Does Throttling Impact Deliverability?

The LSC Digital team covered email settings in a video, including Send Time Optimization and throttling. Throttling, the act of limiting the amount of emails sent per hour, is a common practice used in email marketing campaigns, but what does this do for deliverability? Why Throttle? Throttling is key to a process called IP warming. According to SendGrid, “IP warming […]

Why You Should Use Performance Insights in Acoustic

Why You Should Use Performance Insights in Acoustic

Sometimes single mailing and multiple mailing reports don’t give you everything you need. Enter Performance Insights! Performance insights is a tool that provides more in depth analyses to contact data based on audiences. This tool works to see how audiences that you outline interact with mailings. Audiences are like queries. Just like queries, outline criteria for your audience using data […]

How to Send an A/B Test in Acoustic

How to Send an A/B Test in Acoustic

An A/B Test can determine which version of an email will perform the best based on metrics you outline. In LSC Digital’s “Test for Success” webinar, David Clemen, Vice President of Digital Operations, recommended A/B Testing for quick results. If your emails are not generating a ton of traffic, this method is ideal. Setting Up the A/B Test Before actually […]

Fixing 5 Common Mistakes in Acoustic

Fixing 5 Common Mistakes in Acoustic

Nobody’s perfect, and sometimes email marketers can slip up too. Thankfully, we found ways make sure these common mistakes are reversible. In Acoustic, we noticed that it’s easy to make certain mistakes and it’s even easier to fix them. Here are some of the most common mistakes and easy ways to fix them. Accidentally Unsubscribe Yourself Did you check all […]

Reporting on a Campaign in Acoustic

Reporting on a Campaign in Acoustic

If you thought your work was over after sending your mailing, think again! After sending a mailing, email marketers need to know how it performed in order to assess the effectiveness. Did contacts respond in a way that aligns with your campaign’s goals? Did your newsletter cover topics that you audience enjoys? You can learn all of this and more […]