Tag: mailing

Does Throttling Impact Deliverability?

The LSC Digital team covered email settings in a video, including Send Time Optimization and throttling. Throttling, the act of limiting the amount of emails sent per hour, is a common practice used in email marketing campaigns, but what does this do for deliverability? Why Throttle? Throttling is key to a process called IP warming.…
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October 4, 2019 0

Fueling Your Growth with Accurate Data and Smart Data Management

Did you know that 90% of all data was created in the last two years? Data is crucial to business, and this growth requires a need for more data management. Without a data management problem, it’s easy for a business to let data go into disarray and subsequently drown. Thankfully, Kate McCall, head of data…
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September 20, 2019 0

Why You Should Use Performance Insights in Acoustic

Sometimes single mailing and multiple mailing reports don’t give you everything you need. Enter Performance Insights! Performance insights is a tool that provides more in depth analyses to contact data based on audiences. This tool works to see how audiences that you outline interact with mailings. Audiences are like queries. Just like queries, outline criteria…
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August 29, 2019 0

Reporting an A/B Test in Acoustic

An A/B test uses a sample of contacts to test different versions of an email to assess which one will perform better. We took the time to walk you through running an A/B test in Acoustic, but what happens after the test and winner are sent out? Reporting an A/B test. Procedure First, go to…
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August 23, 2019 0

How to Send an A/B Test in Acoustic

An A/B Test can determine which version of an email will perform the best based on metrics you outline. In LSC Digital’s “Test for Success” webinar, David Clemen, Vice President of Digital Operations, recommended A/B Testing for quick results. If your emails are not generating a ton of traffic, this method is ideal. Setting Up…
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August 16, 2019 2

Fixing 5 Common Mistakes in Acoustic

Nobody’s perfect, and sometimes email marketers can slip up too. Thankfully, we found ways make sure these common mistakes are reversible. In Acoustic, we noticed that it’s easy to make certain mistakes and it’s even easier to fix them. Here are some of the most common mistakes and easy ways to fix them. Accidentally Unsubscribe…
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August 14, 2019 0

Reporting on a Campaign in Acoustic

If you thought your work was over after sending your mailing, think again! After sending a mailing, email marketers need to know how it performed in order to assess the effectiveness. Did contacts respond in a way that aligns with your campaign’s goals? Did your newsletter cover topics that you audience enjoys? You can learn…
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August 7, 2019 1

Free Ways to Improve Your Email Marketing Campaigns

Even when an email marketing campaign is performing well, there are always ways to improve. When campaigns begin to plateau, marketers must begin testing to see which adjustments can improve performance. Believe it or not, the tiniest changes can improve results. These tiny changes involve close attention to elements already in place in your campaign.…
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July 29, 2019 0

Acoustic Navigational and User Interface Updates

On July 15, 2019 in a highly anticipated announcement, IBM Watson Marketing revealed its new brand name. Acoustic will still utilize Watson technology, but will offer campaign automation with new and improved services updating weekly every Tuesday. The open platform will also allow marketers to integrate other tools into the platform. So far, the first…
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July 25, 2019 1

How does LSC Digital Use Multichannel Marketing?

On Monday, July 1, the teams at LSC Digital and List Services gathered for a presentation about Multichannel Marketing by Nicole Conte of LSC Digital. Multichannel marketing combines List Services’ traditional, direct mail tactics with LSC Digital’s online marketing tools. This creates an effective campaign across traditional and digital channels. What is Multichannel Marketing? Multichannel…
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July 10, 2019 0