SEO vs. PPC: Does Mobile Matter?

SEO vs. PPC: Does Mobile Matter?

Is your phone in your hand right now? In your pocket? Are you reading this on your phone screen? It’s no doubt that smartphones changed the way we consume news, media and entertainment. However, has the need for mobile-friendly websites diminished? Will mobile content in SEO hold a candle to PPC and other paid search campaigns? Google Indexing When we […]

Are you Using Twitter for Business?

Are you Using Twitter for Business?

According to an article on Hub Spot, 80% of all Twitter users have mentioned a brand in a Tweet. If your business is new to using Twitter, here are some tips to keep in mind from LSC Digital’s “What You Need to Know About the Social Media Algorithms in 2019” webinar. Understand Your Audience Who follows your account? Who SHOULD […]

How to Transition Your Online Presence During the Mass Move to Mobile

How to Transition Your Online Presence During the Mass Move to Mobile

All signs are pointing to increased mobile use. According to eMarketer, mobile media consumption surpassed TV media consumption in 2019 and will continue to do so until about 2021. The move to mobile gains momentum and urgency as Google’s indexing, as of July 1,2019, will prioritize mobile results. Tapping into the mobile world can increase marketing ROI and generic visibility. […]