Tag: seo

The Golden Hound eats with the kitten.

The Three Most Important Tips for Using EAT

In 2019, with Google’s dominance of the search engine landscape, SEO really refers to Google optimization. With Google’s latest algorithm update, BERT, it begged the question “can search engine marketers optimize for BERT?” The truth is – no, there’s no way to optimize for BERT. However, search engine marketers can use the EAT formula to…
Read more


December 4, 2019 0
tug of war competition

Google’s Becoming a Content Competitor, but This Isn’t New

In 2019 we’ve seen some drastic changes in Google’s traffic, mostly in the form of zero click searches. These searches keep people on Google’s SERP (instead of following a link to a site) due to featured snippets and “position zero” content Google populates with externally sourced information. After issues regarding song lyrics and Genius, Google…
Read more


November 18, 2019 0
voice search alexa assistant echo

BERT is Here to Shake Up Voice Search

I know, I know, you’re probably sick of hearing about BERT. Google announced the update in late October. LSC Digital just held a webinar on the update, but there’s more to look at mostly when it comes to voice search. This is particularly important as 2020 is predicted to be the year of voice search…
Read more


November 13, 2019 0
Woman with Magnifying Glass and Flags

BERT: Google’s Latest Search Algorithm to Better Understand Natural Language

Google’s ability to deliver relevant searches has made another advancement with BERT, the latest machine-learning algorithm update to Google. Since RankBrain launched in 2015, Google has not made a language-based algorithm update until now. BERT officially launched in October 2019, but the algorithm has been in the works since at least 2018. David Clemen, VP…
Read more


November 8, 2019 0
search google bert algorithm

What is BERT and what will it do for my website?

If you’re a sesame street fan, you know Bert. He likes oatmeal, pigeons and bottle caps. Unfortunately, Google’s BERT is nothing like our grumpy and lovable friend. The BERT update, introduced in October 2019, will impact ranking for 1 in 10 of all search queries. Google considers this the largest search system update since the…
Read more


October 28, 2019 1
hiding face made mistake bashful

Digital Marketing Definitions You Probably Have Been Misusing

We caught you red handed didn’t we? It’s okay. In this digital age of endless lingo and constantly evolving technology, it’s easy to misunderstand industry jargon. We’re here to clear that up. SERP – Search Engine Results Page This is the page that populates after making a search in a search engine. It could have…
Read more


October 8, 2019 1

What is Voice Search? Is My Site Ready for that SEO Shift?

The internet provided the world at our fingertips. With touch screens, that statement became literal as search engines like Google rose to dominate the technology industry. But the future will bring the world to our voice command as voice recognition and voice-activated digital assistants become commonplace in offices and houses. According to a Forbes article…
Read more


September 18, 2019 0

SEO vs. PPC: Does Mobile Matter?

Is your phone in your hand right now? In your pocket? Are you reading this on your phone screen? It’s no doubt that smartphones changed the way we consume news, media and entertainment. However, has the need for mobile-friendly websites diminished? Will mobile content in SEO hold a candle to PPC and other paid search…
Read more


September 16, 2019 0
Confusion at Laptop

Zero Click Search Results: What’s Going On?

The increase in zero click search results has negatively impacted web traffic. According to an article on Odysys, this is hurting the hospitality industry as “above the fold” results are paid search ads and Google’s own content. What else is contributing to the increase in zero click search results? What are Zero Click Searches? Zero…
Read more


September 10, 2019 0
What's Up WIth Google Webinar

What’s Up With Google?

Google has been the company on everyone’s minds in light of recent updates. The massive search engine is undergoing scrutiny for lack of click through results, increase in ads and decrease in organic search real estate. In this webinar, David Clemen, Vice President of Digital Operations at LSC Digital, talks through some recent SERP changes…
Read more


August 30, 2019 1