Tag: seo

Digital Marketing Definitions You Probably Have Been Misusing

We caught you red handed didn’t we? It’s okay. In this digital age of endless lingo and constantly evolving technology, it’s easy to misunderstand industry jargon. We’re here to clear that up. SERP – Search Engine Results Page This is the page that populates after making a search in a search engine. It could have…
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October 8, 2019 0

What is Voice Search? Is My Site Ready for that SEO Shift?

The internet provided the world at our fingertips. With touch screens, that statement became literal as search engines like Google rose to dominate the technology industry. But the future will bring the world to our voice command as voice recognition and voice-activated digital assistants become commonplace in offices and houses. According to a Forbes article…
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September 18, 2019 0

SEO vs. PPC: Does Mobile Matter?

Is your phone in your hand right now? In your pocket? Are you reading this on your phone screen? It’s no doubt that smartphones changed the way we consume news, media and entertainment. However, has the need for mobile-friendly websites diminished? Will mobile content in SEO hold a candle to PPC and other paid search…
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September 16, 2019 0

Zero Click Search Results: What’s Going On?

The increase in zero click search results has negatively impacted web traffic. According to an article on Odysys, this is hurting the hospitality industry as “above the fold” results are paid search ads and Google’s own content. What else is contributing to the increase in zero click search results? What are Zero Click Searches? Zero…
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September 10, 2019 0

What’s Up With Google?

Google has been the company on everyone’s minds in light of recent updates. The massive search engine is undergoing scrutiny for lack of click through results, increase in ads and decrease in organic search real estate. In this webinar, David Clemen, Vice President of Digital Operations at LSC Digital, talks through some recent SERP changes…
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August 30, 2019 1

Dive Into Content Marketing

Do you love scrolling through YouTube for product reviews? Are you reading about the next best fashion trend? Congratulations, you already know about content marketing. This organic marketing technique is both cost effective and trustworthy. According to the Content Marketing Institute, 87% of B2B buyers find content marketing trustworthy, even more so when it comes…
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August 19, 2019 0

How to Survive Featured Snippet Updates in Google

Google is updating it’s featured snippet function to understand which queries require the freshest content. According to an article by Search Engine Journal, this function will not only allow Google to better understand where rich snippets are on a website, but it will also remove featured snippet content that is outdated and irrelevant. So, how…
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August 5, 2019 0

Are Outbound Links Important for SEO?

We covered the importance of interlinks and backlinks, but what about outbound links? Do they hold the same weight in regards to SEO? According to an article on Search Engine Journal, Google’s John Mueller avoided addressing whether they help or hurt SEO. Before Google was leading the search engine pack, SEO algorithms used outbound links…
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July 31, 2019 0

What is Structured Data and Why is it Important?

Vice President of Digital Marketing, David Clemen, briefly discussed structured data and schema in “The SEO Recommendations that Matter the Most,” but what is it and why is it important? Structured data is code written in a specific order and format so the search engine can read it. Basically, it identifies the most important parts…
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July 11, 2019 0

4 Tips for Content Syndication on Social Media

Backlinks can improve a website’s SEO, but earning the quality backlinks that matter takes work. The most accessible way to earn backlinks is through content syndication via social media. According to Search Engine Journal, “Content syndication is when third-party sites republish content that originally appeared elsewhere, such as your company’s blog.” Not only does this…
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July 2, 2019 1