A Month Without Google

A Month Without Google

Data breaches and individual privacy dominated the headlines of 2018 and 2019, and public trust in Silicon Valley tech companies was and still is at an all time low. Google is one of the most dominant if not the dominant tech company in the United States. As a result, all Americans engage with some of their products. I wanted to […]

LSC Digital Marketing Glossary

LSC Digital Marketing Glossary

We marketers learn new lingo every day. Ever-changing trends, technology and methods can make your marketing education from five years ago nearly obsolete. As digital marketing changes, we adapt! Check back here for the latest terms and additions to the digital marketing lexicon. Email Marketing Terms | Data Terms | Digital Marketing Terms | SEO Terms | Search Engine Terms […]

The Three Most Important Tips for Using EAT

The Three Most Important Tips for Using EAT

In 2019, with Google’s dominance of the search engine landscape, SEO really refers to Google optimization. With Google’s latest algorithm update, BERT, it begged the question “can search engine marketers optimize for BERT?” The truth is – no, there’s no way to optimize for BERT. However, search engine marketers can use the EAT formula to create high quality content. What […]

Google’s Becoming a Content Competitor, but This Isn’t New

Google’s Becoming a Content Competitor, but This Isn’t New

In 2019 we’ve seen some drastic changes in Google’s traffic, mostly in the form of zero click searches. These searches keep people on Google’s SERP (instead of following a link to a site) due to featured snippets and “position zero” content Google populates with externally sourced information. After issues regarding song lyrics and Genius, Google has included an attribution to […]

BERT: Google’s Latest Search Algorithm to Better Understand Natural Language

BERT: Google’s Latest Search Algorithm to Better Understand Natural Language

Google’s ability to deliver relevant searches has made another advancement with BERT, the latest machine-learning algorithm update to Google. Since RankBrain launched in 2015, Google has not made a language-based algorithm update until now. BERT officially launched in October 2019, but the algorithm has been in the works since at least 2018. David Clemen, VP of Digital Marketing at LSC […]

Search Engine Marketing on Bing vs. Google

Search Engine Marketing on Bing vs. Google

Bing is the second most used search engine for searches within the United States. In context, it occupies 1.42% of the entire search engine landscape while Google occupies 94.15%. While Google has been in hot water lately, it still dominates the search market with over 5.6 billion searches done per day. Both Google and Bing are optimized for search engine […]