Tag: social media

The Power of the Hashtag

The all mighty hashtag is a Twitter and Instagram staple. It indicates a response to a topic, allowing millions of people to join a global conversation. On Instagram, users can follow hashtags which allows content to filter into the newsfeed along with followed users. Twitter is testing a similar feature so users can follow hashtags…
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August 26, 2019 0

Tips for Reaching the Millennial Market

In a study conducted by Deloitte, millennials overall have a negative opinion of businesses. Millennials get the impression that a self-serving agenda overpowers any intentions to improve society, the environment or the lives of employees. Millennials are one of three generations contributing to the current economy. Baby boomers, generation x and millennials occupy the current…
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July 16, 2019 0

How does LSC Digital Use Multichannel Marketing?

On Monday, July 1, the teams at LSC Digital and List Services gathered for a presentation about Multichannel Marketing by Nicole Conte of LSC Digital. Multichannel marketing combines List Services’ traditional, direct mail tactics with LSC Digital’s online marketing tools. This creates an effective campaign across traditional and digital channels. What is Multichannel Marketing? Multichannel…
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July 10, 2019 0

4 Tips for Content Syndication on Social Media

Backlinks can improve a website’s SEO, but earning the quality backlinks that matter takes work. The most accessible way to earn backlinks is through content syndication via social media. According to Search Engine Journal, “Content syndication is when third-party sites republish content that originally appeared elsewhere, such as your company’s blog.” Not only does this…
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July 2, 2019 2

Are you Using Twitter for Business?

According to an article on Hub Spot, 80% of all Twitter users have mentioned a brand in a Tweet. If your business is new to using Twitter, here are some tips to keep in mind from LSC Digital’s “What You Need to Know About the Social Media Algorithms in 2019” webinar. Understand Your Audience Who…
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June 19, 2019 0

How to Transition Your Online Presence During the Mass Move to Mobile

All signs are pointing to increased mobile use. According to eMarketer, mobile media consumption surpassed TV media consumption in 2019 and will continue to do so until about 2021. The move to mobile gains momentum and urgency as Google’s indexing, as of July 1,2019, will prioritize mobile results. Tapping into the mobile world can increase…
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June 10, 2019 0

Building Online Credentials for a Valuable Business Relationship

Online relationships are complicated – no, not the ones you find on Tinder. Online business relationships are complicated. Influencer B2B relationships need to go beyond a one-time engagement to become something valuable. According to Top Rank Marketing, there are three characteristics of an effective B2B influencer partnership: the fit factor, foundational trust and commitment to…
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May 30, 2019 0

Can Social Media be the Key to Growing B2B Partnerships?

Social media is an integral part of marketing in 2019. With consumers and businesses tied to various accounts across multiple platforms, the sky is the limit when it comes to reaching new audiences. This week we read 80+ New Social Media Marketing Statistics for B2B Marketers which reported that only 56% of businesses use social…
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May 23, 2019 0

What You Need to Know About the Social Media Algorithms in 2019

LSC Digital’s David Clemen, Vice President of Digital Operations, discusses the latest on social media algorithms and how to optimize reach and engagement across five key business platforms. Facebook, Twitter, LinkedIn, Instagram and YouTube have proven methodology behind them, driving revenue to your business. While other platforms exist like Snapchat and Tik Tok, these five…
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May 17, 2019 7