Tag: structured data

BERT is Here to Shake Up Voice Search

I know, I know, you’re probably sick of hearing about BERT. Google announced the update in late October. LSC Digital just held a webinar on the update, but there’s more to look at mostly when it comes to voice search. This is particularly important as 2020 is predicted to be the year of voice search…
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November 13, 2019 0
search

What is BERT and what will it do for my website?

If you’re a sesame street fan, you know Bert. He likes oatmeal, pigeons and bottle caps. Unfortunately, Google’s BERT is nothing like our grumpy and lovable friend. The BERT update, introduced in October 2019, will impact ranking for 1 in 10 of all search queries. Google considers this the largest search system update since the…
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October 28, 2019 1

How to Survive Featured Snippet Updates in Google

Google is updating it’s featured snippet function to understand which queries require the freshest content. According to an article by Search Engine Journal, this function will not only allow Google to better understand where rich snippets are on a website, but it will also remove featured snippet content that is outdated and irrelevant. So, how…
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August 5, 2019 0

What is Structured Data and Why is it Important?

Vice President of Digital Marketing, David Clemen, briefly discussed structured data and schema in “The SEO Recommendations that Matter the Most,” but what is it and why is it important? Structured data is code written in a specific order and format so the search engine can read it. Basically, it identifies the most important parts…
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July 11, 2019 2