Universal Behavior Exchange
As a marketer, the number of solutions you use has multiplied over the last several years. Today you have plenty of great customer data from email, mobile, shopping apps, social media, call centers and more, but leveraging this disparate data to improve the customer experience is a huge challenge. UBX from IBM could be the answer.
Cloud-based UBX lets you combine data generated from many integrated IBM and Business Partner ecosystem solutions. You get a more complete picture of your customers’ behavior so you can act faster and create more personalized messages to improve engagement. When using IBM Watson Customer Engagement solutions, you get a UBX account which allows you to start integrating your data