Personalized Marketing

Hosted Marketing Database Services

We build and manage hosted marketing database solutions that offer our customers the ability to learn and profit from this type of data management investment. We have done this for 25+ years. Managing hosted database solutions is not only a core competency but also a passion for our staff of 80+ data professionals, project managers, and our executive staff.

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IBM Interact

Powerful, cloud-hosted and on premise real-time interaction software allows marketers to personalize inbound touchpoints from both digital and offline channels—email, mobile, web, call-center and POS.

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IBM Marketing Operations

IBM Marketing Operations, formerly Unica Marketing Operations, provides powerful project management capabilities to help you manage marketing campaigns efficiently and effectively.

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IBM Real-Time Personalization

Create relevant campaigns at every touchpoint. Cognitive rules advisor presents marketers with the best recommendations and offers to apply to campaigns, taking the guesswork out of personalization.

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IBM Watson Campaign Automation

Design, automate and measure consistent campaigns across channels like email, mobile messaging, social and more. Campaign performance insights give marketers the data they need to deliver the most effective marketing campaigns.

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