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LinkedIn Advertising: Who Could Benefit?

LinkedIn Advertising: Who Could Benefit?

Are you looking for a new job? Chances are if you’re a professional, or pre-professional individual interested in entering the workforce, you created a profile on LinkedIn. As of 2020, LinkedIn has over 575 million users with over 260 million active monthly users. Over 150 million of those users live in the United States. While those numbers are impressive, LinkedIn […]

Steps of a Raw Recipient Data Export via API

Steps of a Raw Recipient Data Export via API

Email marketing platforms, like Acoustic Campaign, provide basic reporting data in the reports tab. However, when reporting contact data from multiple campaigns, it’s best to use a Raw Recipient API. Learn how to get contact data from your email campaigns using this step-by-step guide. How to Run an API Open API Harness File Select “Login” from the API dropdown Select […]

LSC Digital Marketing Glossary

LSC Digital Marketing Glossary

We marketers learn new lingo every day. Ever-changing trends, technology and methods can make your marketing education from five years ago nearly obsolete. As digital marketing changes, we adapt! Check back here for the latest terms and additions to the digital marketing lexicon. Email Marketing Terms | Data Terms | Digital Marketing Terms | SEO Terms | Search Engine Terms […]

How to Improve Your Site Speed and Rank Higher

How to Improve Your Site Speed and Rank Higher

It’s no question that content quality is the most significant factor in determining SEO ranking. In fact, the EAT model sets the groundwork for creating and determining high quality content alone. But let’s not neglect the work behind the scenes. Smart, efficient web development and a keen attention to technical operations can improve SEO ranking by simply ensuring site speed […]

The Three Most Important Tips for Using EAT

The Three Most Important Tips for Using EAT

In 2019, with Google’s dominance of the search engine landscape, SEO really refers to Google optimization. With Google’s latest algorithm update, BERT, it begged the question “can search engine marketers optimize for BERT?” The truth is – no, there’s no way to optimize for BERT. However, search engine marketers can use the EAT formula to create high quality content. What […]

Google’s Becoming a Content Competitor, but This Isn’t New

Google’s Becoming a Content Competitor, but This Isn’t New

In 2019 we’ve seen some drastic changes in Google’s traffic, mostly in the form of zero click searches. These searches keep people on Google’s SERP (instead of following a link to a site) due to featured snippets and “position zero” content Google populates with externally sourced information. After issues regarding song lyrics and Genius, Google has included an attribution to […]

BERT: Google’s Latest Search Algorithm to Better Understand Natural Language

BERT: Google’s Latest Search Algorithm to Better Understand Natural Language

Google’s ability to deliver relevant searches has made another advancement with BERT, the latest machine-learning algorithm update to Google. Since RankBrain launched in 2015, Google has not made a language-based algorithm update until now. BERT officially launched in October 2019, but the algorithm has been in the works since at least 2018. David Clemen, VP of Digital Marketing at LSC […]