Privacy Policy

LSC Digital provides a wide variety of data processing, enhancement, management, analytic and marketing services, which help our clients to deliver more effective and personalized marketing efforts, and to better understand their customers. These services are described on our website, https://www.LSCDigital.com.

Most of the information that we handle is not collected on this website, but rather through relationships we have with other companies such as data suppliers, business partners (such as ad networks and other online partners), data services providers, agencies and our clients. We nonetheless provide this Privacy Policy as a service to consumers and others who want to learn more about the data we handle and how we use it.

LSC Digital respects the privacy of each individual about whom we have any information. LSC Digital and its employees take your privacy seriously. Our Privacy Policy is based on the following principles: Notice, Choice to Opt Out, Data Integrity and Security, Access and Enforcement.

Data Collection & Management Guidelines

LSC Digital receives data from, and handles data on behalf of, a variety of consumer-facing companies, applications and services, business-facing companies, and data compilers and suppliers. We also may obtain data through public sources, such as census data and other public records. Some of the data we receive, use and make available is Personal Information (“PI”) or is linked to PI. PI includes, for instance, name, postal address, telephone number or email address. In addition, some of our services involve using and making available “business to business” data, which is obtained from a number of sources, including public directories, filings and publications, surveys and subscriptions.

We also collect certain information when you visit our website, www.LSCDigital.com. For each visitor to our Web Site, our Web Server automatically recognizes the visitor’s IP address, but not the e-mail address. We collect the e-mail addresses of those individuals who communicate with us via e-mail (as well as their postal addresses and telephone and fax numbers if they are provided). We also collect aggregate information on what pages visitors access on the Web Site and information provided by visitors, such as survey information and site registrations.

The information that we collect is used to improve the content of our Web Site and to notify visitors about updates to our Web Site. In addition, we may contact industry affiliated individuals (who supply us with contact information) for marketing purposes, and they may receive periodic offerings for our products and services.

Cookies, Web Pixels, Beacons, and Similar Technologies

This section provides more information about cookies and similar technologies that we and our business partners may use, and how they work.

  • Cookies
    • Cookies are small text files that websites and other online services use to store information about users on users’ own computers. For instance, cookies can be used to store sign-in credentials so that you don’t have to enter them each time you return to a website, or to store other information to make web viewing more customized or efficient upon future visits. Cookies also may store a unique identifier tied to your computer so that web services and content and advertising networks can recognize you across visits to different websites. You can configure your internet browser to warn you each time a cookie is being sent or to refuse all or certain cookies completely. However, this may interfere with the functionality of your web browsing or your ability to fully use many websites.
  • Pixels or Web Beacons
    • Pixels or web beacons may also communicate information from your Internet browser to a web server. Pixels can be embedded in web pages, videos, or emails, and can allow a web server to read certain types of information from your browser, check whether you have viewed a particular web page or email message, and determine, among other things, the time and date on which you viewed the Web beacon, the IP address of your computer, and the URL of the web page from which the Web beacon was viewed.

We sometimes work with third parties to enhance our services (e.g. for purposes of retargeting and tailoring ads, or placing browser cookies). These partners may set and access their own cookies, pixel tags and similar technologies on your device, which may have cookies with varying expiration periods. Those partners may, likewise, collect various types of anonymous or de-identified information about your browser, device, or browsing activities through use of those cookies.

We also may place cookies when you open an email that we send, in order to help understand how email recipients respond to email campaigns, or to learn more (or help our clients learn more) about those recipients.

When you visit our website, we (or a partner we work with) may place cookies to help us target or re-target marketing to you when you visit other websites or web or mobile applications – for instance, to tell you about our services, events and other information about our company.

Please note that our business partners may also use cookies and pixels, which we have no control over. For instance, we sometimes provide our or our clients’ proprietary data lists to companies that de-identify PI and Data Segments and associate them with online cookies or similar technologies (such as mobile identifiers). Some of these partners may also associate online cookies with mobile identifiers (or other device identifiers) in order to associate use identities across browsers, devices, or technologies.

Children Under 16

This website is not intended for children aged 16 or under. We do not actively seek to collect personal data about children aged 16 or under. If you have any concerns about your child’s privacy in relation to our services, or if you believe that your child under the age of 16 may have entered personal data onto our website, please contact us at privacy@lscdigital.com. We will delete such personal data from our records or seek verifiable parental or legal guardian consent to retain such information within a reasonable time.

Use of Data

LSC Digital uses and makes available Personal Information for various purposes…

  • We help marketers to deliver, target and optimize direct mail and email campaigns, display, mobile and social media marketing.
  • We help marketers to measure the effectiveness of ad campaigns (online and offline), such as by determining which messages are most likely to be seen or opened by which types of consumers, or which types of ads are most likely to lead to purchases;
  • We sometimes create sets of consumer attributes – categories of personal interests that are grouped together based on common interests or preferences (“Data Segments”). These Data Segments may be associated with a person, household, or when used online, a unique online identifier, such as enjoying sports, travel, living in a middle-class neighborhood, or being a member of a certain profession. Marketers may use these Data Segments to tailor more relevant ads and offers to groups of users, or to learn more about their own customers and improve their own databases.
  • We provide other data services, such as (but not limited to) verification, record look-ups, anti-fraud services, B2B records and services, and other analytics and database tools.
  • At times, we may use PI, aggregate data, and Data Segments to help marketers and other data platforms perform “multi-channel” marketing – collecting, analyzing, and creating potential marketing “audiences” through two or more channels, such as web, mobile, TV, radio, retail or more.

In addition, when we work with online marketing applications, these technology platforms may de-identify Personal Information (such as by creating a “hashed” version of an email address, phone number, or other unique identifier) in order to reach consumers through online display media. These marketing applications use cookies and similar technologies, often associated with unique online identifiers. Similarly, when we interact with consumers online, such as through a website or online ad or an email, we may employ cookies and similar technologies, which also may contain unique online identifiers. To opt out of the use of these technologies by many marketing applications that employ them for third party behavioral tracking and similar types of ad targeting, please go to the below section titled “Opt-Out Rights.”

We may use collected information for new uses other than those disclosed in this Privacy Notice. If our information practices change in the future, we will post the policy changes on our Web Site in order to notify you of these changes and provide you with the ability to opt out of these new uses. If you are concerned about how your information is used, please check our Web Site periodically.

Sharing Data With Third Parties

LSC Digital may share data, including Personal Information and Data Segments, as follows:

  • Agents and Service Providers:
    • We may share data, including PI and Data Segments, with agents, business partners and service providers who work on our behalf, or to help us provide services requested by our customers, including to perform any of the services described in this Privacy Policy. We may do so, for instance, to help send or target advertising on behalf of our clients (or ourselves), for analytical purposes, to measure campaigns, or inform future campaigns. We may do so to facilitate the sending of display media, email, or other requested services.
  • Partners:
    • We may share data, including PI and Data Segments, with business and data partners (such as business partners who provide to marketers their own applications or data services) or with clients, to help provide more tailored advertising and for analytical purposes.
  • Corporate Transfers:
    • If LSC Digital or its significant assets are purchased by another entity, our data will likely be transferred to that entity, including for due diligence prior to any such potential purchase.
  • Affiliates, Parents and Subsidiaries:
    • We may share some or all of the data in our possession with affiliated or subsidiary companies.
  • As Required by Law or to Protect Any Party:
    • LSC Digital may disclose data if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on us; or (b) to protect or otherwise defend the rights, property or safety of LSC Digital or any other party.
  • Data We Collect on Our Website:
    • We use data that you provide to us on our website to market, we may use this data for our business purposes. For instance, if you provide us with your name and email address, we may put your information into our proprietary database and send you newsletters about our company, our services, and events. We will provide you a way to opt out of these emails, usually through a link in the email footer.

Data Security

LSC Digital takes steps to ensure that the data we possess is housed and transmitted securely. These steps may include various methods of physical and electronic security, firewall protections, encryption and hashing of data, and access controls to PI. However, neither we nor any platform can guarantee 100% safety from hacks or illegal intrusion, so this Privacy Policy does not guarantee against that possibility.

LSC Digital’s IT security breach policies and procedures can be requested via email or standard mail. Please see the Contact Information section below for details on how to contact LSC Digital.

LSC Digital strictly adheres to, where reasonable, the following legislation acts for consumer privacy, data collection and management:

  • HIPPA (Health Insurance Portability and Accountability Act) Privacy Rule, which protects the privacy of individually identifiable health information; the HIPAA Security Rule, which sets national standards for the security of electronic protected health information; and the confidentiality provisions of the Patient Safety Rule, which protect identifiable information being used to analyze patient safety events and improve patient safety.
  • FCRA (The Fair Credit Reporting Act) is a United States federal law (codified at 15 U.S.C. § 1681 et seq.) that regulates the collection, dissemination, and use of consumer information, including consumer credit information.[1] (Full Statute (PDF).) Along with the Fair Debt Collection Practices Act (FDCPA), it forms the base of consumer credit rights in the United States. It was originally passed in 1970,[2] and is enforced by the US Federal Trade Commission and private litigants.
  • FERPA (The Family Educational Rights and Privacy Act) (20 U.S.C. § 1232g; 34 CFR Part 99) is a Federal law that protects the privacy of student education records. The law applies to all schools that receive funds under an applicable program of the U.S. Department of Education.
  • Safe Harbor or The Data Protection Directive (officially Directive 95/46/EC on the protection of individuals with regard to the processing of personal data and on the free movement of such data) is a European Union directive which regulates the processing of personal data within the European Union. It is an important component of EU privacy and human rights law.

Access to Information

Upon written request, we provide visitors with access to all information (including proprietary information) that we maintain concerning them individually. You can request this information by sending us an e-mail or writing to us. Please see the Contact Information section below for details.

Upon written request, we offer visitors the ability to have inaccuracies corrected in all the information that we maintain. You can have your information corrected or updated by sending us an e-mail or writing to us. Please see the Contact Information section below for details.

Opt-Out Rights

If you do not want to receive any e-mail or faxes from LSC Digital in the future, please let us know by sending us an e-mail or writing to us. Please see the Contact Information section below for details on how to communicate with LSC Digital.

LSC Digital adheres to the DMA’s Guidelines and updates our lists regularly with the DMA’s Do Not Contact (DNC) lists for e-mail, telephone, fax and postal mail. Please contact us if you would like to learn about the State and private Do Not Contact lists that we have available for DNC list processing. LSC Digital also provides DNC file reports and incident/audit reports.

As a consumer, if you would like to be removed from all national mailing lists (those from LSC Digital and others), you can contact the specific mailers directly or use the DMA’s Mail Preference Service. You can register on-line at www.the-dma.org, or send the on-line form, or a letter containing your name, home address and signature to:

DMA
1111 19th Street NW
Suite 1100
Washington, DC 20036
Attn: Mail Preference Service

To be removed from national telemarketing lists, you can inform marketers when they contact you, and use the DMA’s Telephone Preference Service. You can register on-line at www.the-dma.org, or send the on-line form to:

DMA
P.O. Box 282
Carmel, NY 10512
Attn: Dept. 11813482

Or you can send a postcard including your name, home address, home telephone number with area code and signature (for free) to:

DMA
P.O. Box 1559
Carmel, NY 15012
Attn: Telephone Preference Service

In addition, you can contact the FTC National Do Not Call Registry by telephone (from the phone number that you want to register) at l-888-382-1222, or on-line at www.donotcall.gov. To write to the FTC regarding complaints or other matters, please use the following address:

Federal Trade Commission
600 Pennsylvania Avenue NW
Washington, DC 20580
Attn: Consumer Response Center

To be removed from national commercial e-mail lists, you can use the DMA’s Electronic Mail Preference Service and register (up to three e-mail addresses) on-line at www.the-dma.org.

Contact Information

If you have any questions or concerns regarding our Privacy Policy, please contact us by e-mail or letter at the addresses below. If you believe that we are not following our stated policy, you may contact our Chief Privacy Officer, who will work with you to resolve your concern.

You can contact us by e-mail at privacy@lscdigital.com, or write to us at:

LSC Digital
6 Trowbridge Drive
Bethel, CT 06801
Attn: Privacy Team

Last Updated: June 19, 2020