Blog

Building Online Credentials for a Valuable Business Relationship

Building Online Credentials for a Valuable Business Relationship

Online relationships are complicated – no, not the ones you find on Tinder. Online business relationships are complicated. Influencer B2B relationships need to go beyond a one-time engagement to become something valuable. According to Top Rank Marketing, there are three characteristics of an effective B2B influencer partnership: the fit factor, foundational trust and commitment to collaboration. Here are our tips […]

5 Ways to Increase Your SEO Traffic

5 Ways to Increase Your SEO Traffic

Your business establishes an online presence with meticulous keyword research and a target audience in mind. Over the first year, your SEO traffic grows rapidly, but then the growth rate decreases and your SEO traffic plateaus. What now? Update Content Regularly Compare your site to a competitor: who has more quality content and pages available? Set a realistic goal for […]

What You Need to Know About the Social Media Algorithms in 2019

What You Need to Know About the Social Media Algorithms in 2019

LSC Digital’s David Clemen, Vice President of Digital Operations, discusses the latest on social media algorithms and how to optimize reach and engagement across five key business platforms. Facebook, Twitter, LinkedIn, Instagram and YouTube have proven methodology behind them, driving revenue to your business. While other platforms exist like Snapchat and Tik Tok, these five are the largest and offer […]

Actionable Insights from The IBM Watson Marketing 2018 Marketing Benchmark Report Webinar

Actionable Insights from The IBM Watson Marketing 2018 Marketing Benchmark Report Webinar

LSC’s David Clemen, Vice President of Digital Operations, and Loren McDonald, Marketing Evangelist IBM Watson Marketing, talk valuable insights gained though this informative report as well as give you actionable takeaways you can put to use right away. Some of the topics covered include: Using Benchmark Data to Take Your Marketing Program to Another Level A Look at the Data […]

5 Tips for B2B Sales Success

Selling to other businesses requires a different mindset when compared to typical consumer-focused selling strategies. B2B sales rely heavily on building relationships, identifying problems and offering solutions. As you approach potential business buyers, keep in mind a few important tips to maximize your chances of success. Be Persistent  When you sell to other businesses, you’ll be targeting some of the […]

How to Bounce Back From Sales Rejection

In the world of B2B marketing, your success and livelihood depend on your ability to close the sale and convert leads into prospects. Keeping a positive mindset is vital but also difficult when you lose a potential client. Some people dwell on the rejection so much that it impacts their ability to make sales in the future, and you can’t […]

Tips for Selling a New Product

If you are looking for a way to sell a new product and boost your B2B sales, this guide explains everything you need to know. It reveals how you can boost your results with email marketing, social media advertising and search engine optimization. Using these tactics empowers you to attract new clients and expand your reach more than you likely […]

4 Tips for Writing a Killer Opening Email

Sending an opening email to a potential B2B customer offers you the chance to make a good impression and start a conversation with a new lead. Getting a new client to read your email, however, can be a challenge. Many of your potential leads are already buried in sales emails, and the first impulse for many buyers is to simply […]

Is Your Sales Team Communicating Properly?

Successful B2B sales rely upon effective communication between your representatives and your clients. Effective communication allows your reps to identify your clients’ points of pain and demonstrate how your company’s products and services can solve those problems. However, poor communication can shut down a sale before it even has a chance to begin. If your team’s performance isn’t where you’d […]